Marketing Manager - CRM & Lifecycle

People Combine Basics Private Limited; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Coschool seeks a CRM and lifecycle marketing specialist in Hyderabad to own retention, loyalty, and engagement marketing end-to-end. This hands-on role involves building campaigns, running experiments, analyzing data, and deciding next steps to improve learning outcomes and student engagement.

You’ll design personalised, multi-channel campaigns across WhatsApp, email, push, and offline channels, and you’ll lead CRM journeys that reflect real customer behaviour.

Qualifications

• 3–6 years of hands-on experience in CRM, retention, or lifecycle marketing.

Responsibilities

• Own the full customer lifecycle — from onboarding and engagement to retention and win-back
• Design and execute personalised, behaviour-driven campaigns across WhatsApp, email, push, and offline.
• Build and manage CRM journeys that respond to how customers actually behave — not just who they are
• Lead engagement and retention initiatives: identify at-risk segments, design interventions, and track what's moving the needle
• Run continuous A/B tests, own your results, and iterate fast
• Analyse and report on campaign performance with clear takeaways — not just numbers

Skills

CRM

Lifecycle marketing

Personalisation

MoEngage

CleverTap

Gupshup

WhatsApp marketing

Email marketing

Tools

MoEngage

CleverTap

Gupshup

WhatsApp Business API

Job description

Coschool was founded by Mr. Naga Tummala and Mr. Raj Yarlagadda, distinguished educators and entrepreneurs with a rich history of building and scaling successful educational institutions. Built on three decades of educational expertise, Coschool powers schools to become future-ready - where learning is visible and outcomes improve by design.
Through its closed-loop learning platform, SchoolAi personalises student learning by empowering teachers, partnering with parents, and enabling school leaders to drive outcomes within curriculum boundaries.
At core of SchoolAi is Vin, school-integrated AI tutor, enabling teachers to close the learning loop, involving parents meaningfully, and supporting students to develop deeper understanding.

Job Description

About the Role

We're looking for a CRM and lifecycle marketing specialist to own retention, loyalty, and

engagement marketing end-to-end. This is a hands-on role with real strategic ownership —

you'll be the person building campaigns, running experiments, reading the data, and deciding

what comes next.

If you enjoy working close to the customer, care deeply about personalisation, and have strong

opinions about what makes a great retention strategy — this role is for you.

What You'll Do

• Own the full customer lifecycle — from onboarding and engagement to retention and win-back
• Design and execute personalised, behaviour-driven campaigns across WhatsApp, email, push, and offline.
• Build and manage CRM journeys that respond to how customers actually behave — not just who they are
• Lead engagement and retention initiatives: identify at-risk segments, design interventions, and track what's moving the needle
• Run continuous A/B tests, own your results, and iterate fast
• Analyse and report on campaign performance with clear takeaways — not just numbers

What We're Looking For

• 3–6 years of hands-on experience in CRM, retention, or lifecycle marketing
• Direct experience working in tools like MoEngage, CleverTap, Gupshup, or similar.
• Strong grasp of personalisation — dynamic content, behavioural triggers, event-based
• Experience with WhatsApp and email marketing at scale
• Comfortable owning your metrics and explaining performance to stakeholders
• Background in consumer-facing businesses: telecom, fintech, e-commerce, or similar
• preferred

What Makes This Role Different

• You’ll own outcomes, not just execute tasks
• Heavy focus on personalisation and intelligent segmentation — not spray-and-pray marketing
• Work cross-functionally with product, data, and commercial teams
• Build things from scratch and see real impact quickly

Requirements

Core Objective

The ultimate KPI for this role is:

Number of parents who have paid (credit purchases).

All lifecycle, communication, and engagement efforts must be designed to move stakeholders