CRM & Lifecycle Marketing Specialist (MoEngage, WebEngage, CleverTap)

Space Stem Pvt Ltd; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Space Stem Pvt Ltd is seeking an experienced CRM & Lifecycle Marketing Specialist to design and run customer engagement, retention and lifecycle initiatives from its Ahmedabad office.

The role requires 2+ years hands-on experience with CRM, lifecycle marketing and marketing automation. You will work across Email, SMS, WhatsApp, Push Notifications and other channels to build targeted journeys and optimize performance.

Qualifications

• 2+ years hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, Customer Engagement or Marketing Automation.
• Experience with at least one CRM/Marketing Automation platform such as MoEngage, CleverTap, WebEngage or Brevo.

Responsibilities

• Develop and execute CRM and lifecycle marketing strategies focused on engagement, retention, repeat purchases and customer lifetime value.
• Plan, implement and manage customer loyalty and retention initiatives that encourage repeat business.
• Analyze customer data and behavior to identify opportunities for personalized marketing.
• Create and manage customer segments based on behavior, purchase history, engagement, lifecycle stage and other attributes.
• Develop and execute multi-channel CRM campaigns across Email, SMS, WhatsApp, Push Notifications and other channels.
• Build, manage and optimize customer lifecycle journeys and automated workflows.
• Refine journey maps to improve customer experience and engagement.
• Conduct A/B testing and optimize campaigns based on performance.
• Monitor campaign metrics such as engagement, conversion, retention, revenue contribution and ROI.

Skills

CRM

Lifecycle Marketing

Retention Marketing

Customer Engagement

Marketing Automation

Education

Bachelor's in Marketing/Business or related

Tools

MoEngage

CleverTap

WebEngage

Brevo

Job description

About the Role

We are looking for an experienced CRM & Lifecycle Marketing Specialist to develop and execute customer engagement, retention and lifecycle marketing initiatives.

The ideal candidate should have 2+ years of hands‑on experience in CRM, Lifecycle Marketing, Retention Marketing, Customer Engagement or Marketing Automation, with practical experience using a CRM or

marketing automation platform such as MoEngage, CleverTap, WebEngage or similar tools.

The role requires a strong understanding of customer segmentation, customer journeys, retention, loyalty, campaign automation, customer data and performance analytics.

Key Responsibilities

• Develop and execute CRM and lifecycle marketing strategies focused on customer engagement, retention, repeat purchases and customer lifetime value.
• Plan, implement and manage customer loyalty and retention initiatives that encourage repeat business.
• Analyze customer data, purchasing behaviour and engagement patterns to identify opportunities for personalized marketing.
• Create and manage customer segments based on behaviour, purchase history, engagement, lifecycle stage and other relevant attributes.
• Develop and execute multi-channel CRM campaigns across Email, SMS, WhatsApp, Push Notifications and other relevant channels.
• Build, manage and optimize customer lifecycle journeys and automated communication workflows.
• Develop and refine customer journey maps to improve customer experience and engagement.
• Conduct A/B testing and continuously optimize campaigns based on performance.
• Monitor campaign metrics such as engagement, conversion, retention, repeat purchase, revenue contribution and ROI.
• Work with customer data and CRM systems to maintain accurate customer profiles, segmentation and campaign targeting.
• Collaborate with technical teams on CRM integrations, data flows and APIs where required.
• Work closely with creative, e-commerce, analytics and other cross-functional teams to execute effective CRM initiatives.
• Identify opportunities to improve customer penetration, retention and revenue growth.

Required Skills & Experience

• 2+ years of hands‑on experience in CRM, Lifecycle Marketing, Retention Marketing, Customer Engagement, Marketing Automation or a closely related role.
• Hands‑on experience with at least one CRM / Marketing Automation platform such as: MoEngage, CleverTap, WebEngage, Brevo
• Strong understanding of customer lifecycle marketing and retention strategies.
• Practical experience creating and managing customer journeys and automated campaigns.
• Experience with customer segmentation and behavioural targeting.
• Experience executing campaigns through multiple channels such as Email, SMS, WhatsApp and/or Push Notifications.
• Understanding of customer retention, repeat purchase, customer lifetime value and loyalty.
• Experience with campaign analytics, reporting and performance optimization.
• Practical knowledge of A/B testing and campaign optimization.
• Strong analytical and problem‑solving skills.
• Good written and verbal English communication skills.
• Ability to collaborate effectively with creative, e-commerce, analytics and technical teams.
• Bachelor's degree in Marketing, Business or a related field.

Preferred Skills

• Hands‑on MoEngage experience.
• Experience with Journey Builder / customer journey orchestration.
• Experience with RFM analysis and behavioural segmentation.
• Experience managing loyalty, rewards or customer retention programs.
• Experience with customer profile/data management.
• Understanding of CRM integrations, APIs and customer data flows.
• Experience in e-commerce, retail, D2C or other consumer-facing businesses.
• Experience measuring CRM initiatives through revenue contribution, retention, repeat purchase, CLV or campaign ROI.

Who Should Apply?

• We are particularly interested in candidates with hands‑on CRM/lifecycle marketing experience.
• Candidates with experience in MoEngage or similar CRM/Marketing Automation platforms are encouraged to apply.
• Candidates whose experience is limited to general digital marketing, social media marketing, content
• marketing or performance marketing without hands‑on CRM/lifecycle experience will not be considered.

Interview Process

• 1st Round: Internal Round + Case Study
• 2nd Round: Client Round + Case Study Discussion
• 3rd Round: Final Discussion

Job Location: Mondeal Heights, SG Highway, Ahmedabad

Note:

This is a Work From Office opportunity and we are looking for candidates who can join at the earliest