Marketing Manager

Health Pillar Hospitals; Dum Dum; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Health Pillar Hospitals is seeking an experienced marketing professional to drive B2B and corporate marketing efforts across doctors, hospitals, and pharmacies. You will lead field activities, coordinate campaigns, and collaborate with cross-functional teams to expand the hospital's services.

Experience in healthcare marketing with multi-channel execution is essential. The role focuses on strategy development, market analysis, and stakeholder engagement to grow brand presence in a competitive

Qualifications

• 5-10 years of experience in B2B/Corporate/Healthcare Marketing.
• Proven ability to develop and execute multi-channel marketing strategies.

Responsibilities

• Develop marketing strategies to increase brand awareness among doctors, hospitals, and pharmacies.
• Manage corporate business development initiatives to expand company presence in healthcare.
• Oversee field marketing activities including product launches, promotions, and events at hospitals and clinics.
• Collaborate with cross-functional teams to develop effective marketing campaigns for hospital services.
• Analyze market trends and competitor activity to inform marketing decisions.

Skills

Marketing strategy

B2B marketing

Campaign management

Brand awareness

Education

Bachelor’s degree in Arts & Humanities

Bachelor’s degree in Communications

MBA or equivalent

Job description

Roles and Responsibilities

• Develop marketing strategies to increase brand awareness among doctors, hospitals, and pharmacies.
  
• Manage corporate business development initiatives to expand company presence in the healthcare industry.
  
• Oversee field marketing activities such as product launches, promotions, and events at hospitals and clinics.
  
• Collaborate with cross-functional teams to develop effective marketing campaigns for hospital services.
  
• Analyze market trends and competitor activity to inform marketing decisions.
  

Desired Candidate Profile

• 5-10 years of experience in B2B Marketing, Corporate Marketing, Hospital Marketing, Healthcare Marketing, or related fields.
  
• Bachelor's degree in Arts & Humanities (B.A), Communications (B.A), Business Administration (MBA) or equivalent qualification.
  
• Proven track record of success in developing and executing successful marketing strategies across multiple channels.