Marketing Manager/ Asst. Manager/ Sr. Executive
Microlit
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Job summary
Microlit Industries Pvt. Ltd. in Lucknow invites a Marketing Executive to drive digital marketing, content development, and lead generation. You will promote products, coordinate events, and conduct market analyses in collaboration with Sales, Product Management, and R&D teams.
The role requires strategic marketing execution, cross-functional coordination, and a passion for brand-building in the life sciences and laboratory equipment sector. Travel for events may be required.
Qualifications
- MBA/PGDM in Marketing preferred.
- Bachelor's degree in Marketing, Business Administration, Life Sciences, Biotechnology, or related field.
- 25 years of experience in Marketing or Digital Marketing.
Responsibilities
- Plan and execute digital marketing campaigns across channels.
- Develop product brochures, catalogs, and promotional content.
- Lead generation via email marketing and digital campaigns.
- Coordinate exhibitions, events, and webinars.
- Conduct market research and competitive analysis.
- Create technical and promotional content for websites and blogs.
- Collaborate with Sales, Product Management, and R&D.
Skills
Education
Tools
Job description
Company: Microlit Industries Pvt. Ltd.
Department: Marketing
Designation: Marketing Executive/Sr. Executive/Asst. Manager
Location: Lucknow, Uttar Pradesh
Reporting To: Marketing Manager / Head Marketing
Microlit Industries Pvt. Ltd. is a leading manufacturer of precision liquid handling instruments, serving laboratories, research institutions, pharmaceutical companies, hospitals, academic institutions, and industrial organizations across India and international markets. We are committed to innovation, quality, and customer excellence.
We are looking for a dynamic and creative Marketing Executive to support the planning and execution of marketing initiatives that enhance Microlit's brand presence, generate qualified business leads, and strengthen customer engagement. The ideal candidate will be responsible for digital marketing, product promotion, content development, event coordination, and market research while working closely with Sales, Product Management, R&D, and Customer Support teams.
- Manage and regularly update the company website with product and marketing content.
- Plan and execute SEO, SEM, Google Ads, and social media campaigns.
- Manage LinkedIn, Facebook, YouTube, and other digital platforms.
- Monitor website traffic, campaign performance, and user engagement using analytics tools.
- Improve online visibility, lead generation, and brand awareness.
- Develop product brochures, catalogs, flyers, presentations, videos, and technical marketing materials.
- Support new product launches and promotional campaigns.
- Collaborate with Product Management, Sales, and R&D for effective product positioning.
- Ensure consistency of the Microlit brand across all marketing communications.
- Generate Marketing Qualified Leads (MQLs) through digital campaigns.
- Execute email marketing and lead nurturing campaigns.
- Maintain and update CRM databases.
- Support the sales team with presentations, promotional materials, and marketing collateral.
- Plan and coordinate exhibitions, conferences, seminars, workshops, and webinars.
- Arrange promotional materials, product demonstrations, and logistics.
- Coordinate with vendors, agencies, and event organizers.
- Evaluate event outcomes and prepare post-event reports.
- Conduct competitor analysis and market research.
- Identify customer needs, industry trends, and new business opportunities.
- Prepare market intelligence reports and strategic recommendations.
- Monitor developments in the laboratory and life sciences industry.
- Create technical and promotional content for websites, blogs, newsletters, social media, and email campaigns.
- Develop case studies, customer success stories, and product presentations.
- Coordinate with graphic designers and digital marketing agencies.
- Ensure high-quality, accurate, and consistent brand messaging.
- Coordinate with Sales, Product Management, R&D, Customer Support, and external agencies.
- Support domestic and international marketing initiatives.
- Maintain marketing documentation, campaign records, and performance reports.
- MBA/PGDM in Marketing (Preferred)
- Bachelor's degree in Marketing, Business Administration, Life Sciences, Biotechnology, or a related discipline.
- 25 years of experience in Marketing or Digital Marketing.
- Experience in laboratory equipment, scientific instruments, medical devices, manufacturing, healthcare, or life sciences industries will be preferred.
- Digital Marketing
- SEO & SEM
- Google Ads & PPC Campaigns
- Social Media Marketing
- Content Writing & Copywriting
- Email Marketing
- Product Marketing
- Brand Management
- Lead Generation
- CRM Management
- Market Research & Competitive Analysis
- MS Excel, PowerPoint, and Word
- Excellent Communication & Presentation Skills
- Analytical & Problem-Solving Skills
- Creative Thinking
- Project Coordination & Time Management
- Google Analytics (GA4)
- Google Ads
- Meta Business Suite
- Canva
- Adobe Photoshop / Illustrator (Basic)
- Microsoft Office Suite
- CRM Software (Zoho CRM, Salesforce, HubSpot, etc.)
- WordPress (Preferred)
- Mailchimp or similar Email Marketing Tools
- Marketing Qualified Leads (MQLs)
- Website Traffic Growth
- Lead Conversion Support
- Campaign ROI
- Social Media Reach & Engagement
- Brand Visibility
- Content Delivery Timeliness
- Exhibition & Event Success
- Customer Engagement
- Marketing Campaign Performance
- Strong interpersonal and stakeholder management skills.
- Ability to work independently and collaboratively in a cross-functional environment.
- Data-driven approach to campaign planning and performance analysis.
- Willingness to travel for exhibitions, customer events, and marketing activities when required.
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