Marketing Executive

Labindia Instruments Pvt. Ltd.; Thane; On-site; INR 400,000 - 600,000; Full time

Job summary

Labindia Instruments Pvt. Ltd. is seeking a Marketing Executive in Thane, Maharashtra. This role involves managing marketing activities to promote laboratories and enhance brand visibility through strategic initiatives.

The ideal candidate should have an MBA or Diploma in Marketing, with 2-3 years of relevant experience. Among the responsibilities, the candidate will oversee social media management, coordinate events, and implement SEO practices.

Female candidates are preferred, and travel across India may be required.

Qualifications

• 2-3 years of full-time experience in a similar marketing role.
• Strong understanding of social media platforms and digital marketing.
• Open to travel across India.

Responsibilities

• Manage social media platforms to increase brand awareness.
• Coordinate with vendors for events and exhibitions.
• Plan and execute digital marketing campaigns.
• Manage website content and inquiries.
• Prepare and execute monthly email campaigns.
• Conduct keyword research and improve website SEO.

Skills

Social Media Management

Exhibition Coordination

Digital Marketing

Email Marketing

SEO

Education

MBA/Diploma in Marketing

Tools

Google Analytics

Google Tag Manager

Job description

Applications are invited from the eligible candidates for Marketing. Location: Thane, Mumbai. No of positions: 1.

Marketing Executive

As a Marketing Executive at Labindia Instruments, you will manage and coordinate a range of marketing activities to promote laboratories and related services. You will work closely with internal teams and agencies to plan, execute, and report on marketing initiatives that improve brand visibility and generate high-quality leads.

Key Responsibilities

• Social Media Management
  Managing social media platforms such as LinkedIn, Instagram, Twitter, and Facebook to build brand awareness and attract potential clients. Driving engagement, increasing followers, and planning and creating engaging creatives. Coordinating with the agency for execution and providing regular reporting.
• Exhibition & Events Coordination
  Coordinating with vendors and exhibition organizers to ensure maximum visibility and impact during events. Collaborating with internal teams and running pre‑event and on‑site campaigns to increase lead generation. Qualifying leads and sharing them with the sales team.
• Vendor and Partner Coordination
  Managing relationships with vendors, exhibition organizers, and partners to streamline operations. Ensuring cost‑effectiveness and timely execution, coordinating events, collaterals, gifting arrangements, and negotiating budgets.
• Digital Marketing
  Planning and executing Google search ads, brand awareness ads, and paid campaigns. Preparing monthly reports on CPC, CPM, spend, and conversions.
• Website Management
  Editing, adding, and updating product content on the website; updating event information; handling orders for the 1labinfra e‑commerce site. Sharing website enquiries with the sales team and converting visitors into enquiries.
• Email Marketing
  Preparing a monthly email campaign calendar, coordinating with internal teams for content and agencies for execution, and reporting on email campaigns.
• SEO
  Conducting keyword research and on‑page/off‑page SEO optimization to improve website ranking. Using Google Analytics, Google Tag Manager, and other SEO tools. Preparing monthly SEO reports.

Required Qualifications

MBA/Diploma in Marketing.

Preferred Experience

2-3 years of full‑time work experience in a similar industry. Candidates should be open to travel across India. Female candidates preferred.