Marketing Manager

Citara Plex; Sector 10; On-site; INR 335,000 - 614,000; Full time

Job summary

Citara Plex seeks a proactive Marketing Specialist to drive digital and local promotion for its cinema units across UP. You will manage Meta campaigns, plan events, and coordinate B2B outreach with schools and colleges, while promoting Kids Cinema and partner programs.

Strong field presence and relationship-building with local advertisers and influencers are essential. Ideal candidates will confidently handle proposals, rate cards, and on-ground promotions, ensuring brand consistency and timely

Qualifications

• Knowledge of Meta Business Suite, Ads Manager, and basic analytics.
• Good presentation, communication and negotiation skills.
• Ability to build relationships with schools, advertisers and influencers.
• Basic design knowledge (Canva or similar) and proficiency in MS Office/Google Workspace.
• Strong follow-up, organisation and reporting discipline.
• Self-motivated, target-driven and comfortable with field visits.
• Knowledge of the local language and market.

Responsibilities

• Digital and Social Media Marketing (Meta): create and manage monthly content calendar; plan, run and boost posts and campaigns; track views, reach, engagement, and results; optimise content and spend.
• Unit Promotion Execution: implement posters, standees, flyers, social posts; ensure consistent brand look; coordinate vendor quotations.
• B2B Marketing: Schools and Colleges: drive bulk bookings; present proposals and rate cards; build schools/colleges database; follow up and coordinate show scheduling.
• Kids Cinema and Birthday Parties: promote packages; run promotions via Meta ads, posters and direct calling; handle enquiries and bookings.
• Local Advertising Onboarding: identify onboard local businesses; pitch packages; close deals; maintain advertiser relationships and renewals.
• Events: Bollywood Nights: plan and execute events, promotion and ticket sales; achieve revenue targets.
• Influencer and Community Outreach: create influencer list; engage for promotions; build partnerships with colleges and clubs.
• Dovesoft Programme Execution: implement and run Dovesoft; prepare presentations; track usage and revenue; share updates with management.

Skills

Meta Marketing Suite

Ads Manager

Presentation skills

Negotiation

Relationship building

Design tools

MS Office/Google Workspace

Field visits

Tools

Canva

Job description

Role & responsibilities

1. Digital and Social Media Marketing (Meta)

• Prepare and maintain the monthly Meta (Facebook and Instagram) content calendar for the unit.
• Plan, run and boost posts and ad campaigns for new releases, offers and events.
• Track and report views, reach, engagement, follower growth and campaign results.
• Optimise content and spend based on performance data.

2. Unit Promotion Execution

• Execute the approved Unit Promotion Template, including posters, standees, flyers, social posts and in-cinema communication.
• Ensure consistent brand look and messaging at the unit and in the local market.
• Coordinate flyer printing and distribution, and obtain a minimum of two vendor quotations for every print requirement.

3. B2B Marketing: Schools and Colleges

• Drive bulk bookings from schools and colleges for regular cinema shows and Kids Cinema.
• Present the School Proposal, presentation and rate card to principals and decision-makers.
• Build and maintain a database of all local schools and colleges with principal contact numbers.
• Follow up on leads, close bookings and coordinate with the unit team on show scheduling and execution.

4. Kids Cinema and Birthday Parties

• Promote and sell Kids Cinema and birthday party packages using the approved proposals, presentations and rate cards.
• Run birthday promotions through Meta ads, posters and direct calling to the customer database.
• Handle enquiries, confirm bookings and coordinate with operations for smooth delivery.

5. Local Advertising Onboarding

• Identify and onboard local businesses for on-screen, in-cinema and digital advertising.
• Pitch advertising packages, negotiate and close deals as per the rate card.
• Maintain relationships with local advertisers and ensure timely renewals and collections.

6. Events: Bollywood Nights

• Plan and execute Bollywood Nights at the unit, including promotion, ticket sales and on-ground coordination.
• Achieve event revenue targets and report results after every event.

7. Influencer and Community Outreach

• Create and maintain a list of influencers in all towns served by Citara, with contact numbers.
• Engage influencers for promotions, collaborations and launches.
• Build local partnerships with colleges, clubs, societies and community groups.

8. Dovesoft Programme Execution

• Implement and run Dovesoft at the unit, and prepare and deliver the Dovesoft presentation to prospects and partners.
• Track usage, results and revenue from the programme and share regular updates with management.

Preferred candidate profile

• Working knowledge of Meta Business Suite, Ads Manager and basic analytics
• Good presentation, communication and negotiation skills
• Ability to build relationships with schools, advertisers and influencers
• Basic design knowledge (Canva or similar) and proficiency in MS Office/Google Workspace
• Strong follow-up, organisation and reporting discipline
• Self-motivated, target-driven and comfortable with field visits

Knowledge of the local language and market