Digital Marketing - Generalist - BBlunt Salons (mamaearth subsidiary)

Mamaearth; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Mamaearth is seeking a skilled Digital Marketing Lead in Mumbai to manage social media across platforms, run paid campaigns, and optimize content strategy. You will collaborate with designers and creators to deliver engaging campaigns and measure success through analytics.

You will drive SEO basics, content updates, and performance reporting, while aligning with brand guidelines and business goals.

Qualifications

• Bachelor's degree in marketing or related field with relevant digital marketing exposure.
• Experience managing social media calendars and cross-channel campaigns.
• Hands-on knowledge of Meta and Google ads platforms and analytics.
• Strong ability to analyze data and derive actionable insights.
• Proficient in Canva and basic creative/content tooling.

Responsibilities

• Manage the company’s social media platforms (Instagram, Facebook, LinkedIn, YouTube) and monthly calendars.
• Plan, execute and optimize paid campaigns across Meta Ads and Google Ads.
• Coordinate with designers, photographers, videographers and content creators.
• Develop engaging content ideas for reels, stories, posts and campaigns.
• Monitor engagement, reach, followers and overall performance; ensure brand consistency.
• Drive traffic, leads and customer acquisition; track CPL, CPC, CTR and ROAS.
• Prepare weekly and monthly digital marketing performance reports and insights.

Skills

Digital marketing

Social media strategy

Analytics & reporting

Project management

Communication

Canva

Content trends knowledge

Education

Bachelor's degree in Marketing, Mass Communication, Business Administration or a related field

Tools

Meta Business Suite

Meta Ads Manager

Google Ads

Google Analytics 4

Google Search Console

Canva

Job description

Role & responsibilities

Key Responsibilities

1. Social Media Management

• Manage the company's social media platforms, including Instagram, Facebook, LinkedIn and YouTube.
• Plan and execute monthly social media calendars.
• Coordinate with graphic designers, photographers, videographers and content creators.
• Develop engaging content ideas, reels, stories, posts and campaigns.
• Monitor engagement, reach, followers and overall social media performance.
• Ensure consistent brand communication across all platforms.

2. Performance Marketing & Paid Campaigns

• Plan, execute and manage paid campaigns across Meta Ads and Google Ads.
• Manage campaign budgets, targeting, audience segmentation and optimisation.
• Drive traffic, leads, enquiries and customer acquisition.
• Track campaign performance, CPL, CPC, CTR, conversions and ROAS.
• Conduct A/B testing to improve campaign performance.
• Coordinate with external agencies wherever required.

3. SEO & Website Management

• Manage basic on-page and off-page SEO activities.
• Conduct keyword research and competitor analysis.
• Improve website visibility and organic traffic.
• Coordinate website updates, landing pages, blogs and other digital content.
• Monitor website performance through Google Analytics and Google Search Console.

4. Content Strategy & Marketing

• Develop content strategies aligned with business objectives.
• Create campaign concepts for festivals, product launches, offers and brand promotions.
• Coordinate with internal teams for content requirements.
• Ensure all content follows brand guidelines and communication standards.
• Identify digital trends and new content opportunities.

5. Influencer & Digital Collaborations

• Identify and coordinate with relevant influencers and content creators.
• Manage influencer campaigns, collaborations and deliverables.
• Track campaign reach, engagement and overall effectiveness.
• Explore relevant brand collaborations and digital partnerships.

6. Analytics & Reporting

• Prepare weekly and monthly digital marketing performance reports.
• Analyse social media, website and paid campaign performance.
• Track marketing KPIs and identify areas for improvement.
• Present actionable insights and recommendations to management.
• Monitor competitor activities and digital marketing trends.

7. End-to-End Campaign Management

• Plan and execute digital marketing campaigns from concept to delivery.
• Coordinate with internal stakeholders, agencies and external vendors.
• Manage campaign timelines, budgets and deliverables.
• Ensure timely execution of all digital marketing initiatives.
• Take ownership of the overall digital marketing calendar.

Preferred candidate profile

• Bachelor's degree in Marketing, Mass Communication, Business Administration or a related field.
• 35 years of experience in digital marketing.
• Hands-on experience with Meta Business Suite, Meta Ads Manager and Google Ads.
• Knowledge of SEO, Google Analytics 4 and Google Search Console.
• Good understanding of social media algorithms and content trends.
• Experience in Canva and basic creative/content tools.
• Strong analytical and reporting skills.
• Good communication, coordination and project management skills.
• Ability to manage multiple activities independently.