Digital Marketing Coordinator

Lulu Group International; Thiruvananthapuram; On-site; INR 450,000 - 650,000; Full time

Job summary

Lulu Group International is seeking a Digital Marketing Coordinator to manage online campaigns for its hypermarket and mall operations in India. You will drive brand visibility, social media growth, and customer engagement across multiple platforms.

The role involves content creation, paid advertising, influencer partnerships, and performance analytics, with a focus on delivering footfall and enhanced customer experiences in a retail environment.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• 2–5 years of experience in digital marketing, preferably in retail, hypermarkets, shopping malls, FMCG, or hospitality.
• Hands‑on knowledge of Instagram, Facebook, YouTube, Meta Business Suite, and Google Ads.
• Experience in social media content planning, paid advertising, influencer marketing, and campaign analytics.
• Familiarity with Canva and basic video editing tools is an advantage.
• Strong communication, coordination, organisational, and creative skills.
• Ability to manage multiple campaigns and meet deadlines in a fast‑paced retail environment.
• Knowledge of local market trends and customer behaviour is preferred.

Responsibilities

• Digital media plans aligned with business and marketing objectives.
• Manage and grow social media accounts across Instagram, Facebook, YouTube, and other relevant platforms.
• Create engaging content to promote the hypermarket, mall, retail outlets, brands, offers, and customer experiences.
• Ensure growth in followers, reach, engagement, and brand visibility.
• Monitor social media trends, competitor activities, and emerging digital marketing tools.
• Plan and execute digital campaigns for seasonal sales, festive offers, product launches, and events.
• Promote mall events, entertainment activities, food festivals, exhibitions, and family events.
• Coordinate with tenants, hypermarket departments and internal teams to communicate promotions.

Skills

Instagram

Facebook

YouTube

Meta Business Suite

Google Ads

Canva

Video editing

Campaign analytics

Influencer marketing

Content planning

Social media management

Education

Bachelor's degree in Marketing or related field

Job description

Role & responsibilities

We are looking for a creative, result-oriented Digital Marketing Coordinator to manage and execute digital marketing activities for our hypermarket and mall operations. The candidate will be responsible for strengthening brand visibility, managing social media platforms, promoting retail offers and mall events, driving customer engagement, and generating footfall through innovative digital campaigns.

The ideal candidate should have hands‑on experience in social media management, digital advertising, content creation, influencer marketing, campaign execution, and performance analytics, preferably in the retail, hypermarket, shopping mall, or hospitality industry.

Key Responsibilities

1. Digital Marketing & Social Media Management

• Develop and execute digital media plans aligned with business and marketing objectives.
• Manage and grow social media accounts across Instagram, Facebook, YouTube, and other relevant platforms.
• Create engaging content to promote the hypermarket, mall, retail outlets, brands, offers, and customer experiences.
• Ensure consistent growth in followers, reach, engagement, and overall brand visibility.
• Monitor social media trends, competitor activities, and emerging digital marketing tools.

2. Retail Promotions & Mall Marketing

• Plan and execute digital campaigns for seasonal sales, festive offers, product launches, promotional activities, and special shopping days.
• Promote mall events, entertainment activities, food festivals, exhibitions, family events, and customer engagement programmes.
• Coordinate with retail tenants, hypermarket departments, food court operators, and internal teams to communicate promotions effectively.
• Develop digital strategies to increase customer footfall, store visits, sales, and customer retention.
• Support loyalty programmes, customer offers, and other promotional initiatives.

3. Content Creation & Creative Coordination

• Plan content calendars for social media and other digital channels.
• Coordinate with graphic designers, photographers, videographers, and creative agencies to develop compelling marketing materials.
• Prepare briefs for promotional videos, reels, posters, advertisements, and event coverage.
• Ensure all content follows brand guidelines and maintains consistent communication across platforms.

4. Paid Advertising & Campaign Management

• Plan, execute, and monitor paid campaigns across Meta Ads, Google Ads, YouTube, and other relevant digital platforms.
• Optimise campaigns to improve reach, engagement, website traffic, customer enquiries, and conversions.
• Monitor advertising budgets and evaluate campaign performance against defined objectives.
• Explore local digital marketing opportunities to attract customers from nearby residential and commercial areas.

5. Influencer & Community Marketing

• Identify, coordinate, and manage local influencers, content creators, affiliates, and promotional partners.
• Plan and execute influencer campaigns for mall events, retail offers, new store openings, and hypermarket promotions.
• Build relationships with local communities and relevant digital partners to strengthen brand awareness.

6. Customer Engagement & Online Reputation

• Monitor and respond to customer comments, messages, queries, reviews, and complaints across digital platforms.
• Coordinate with the relevant departments to resolve customer concerns promptly.
• Maintain a positive online reputation and encourage customer engagement and feedback.

7. Analytics & Performance Reporting

• Track social media growth, engagement rates, campaign reach, impressions, website traffic, and conversions.
• Prepare regular digital marketing performance reports and campaign summaries.
• Analyse customer behaviour and campaign effectiveness to recommend improvements.
• Monitor marketing expenditure and report campaign results to management.

8. Coordination & Execution

• Work closely with mall operations, hypermarket teams, leasing, tenant relations, sales, and management to align marketing campaigns with business priorities.
• Coordinate digital promotions for new store openings, tenant offers, and mall-wide activities.
• Ensure timely execution of marketing calendars, campaigns, and

Preferred candidate profile

• Bachelors degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• 2–5 years of experience in digital marketing, preferably in retail, hypermarkets, shopping malls, FMCG, or hospitality.
• Hands‑on knowledge of Instagram, Facebook, YouTube, Meta Business Suite, and Google Ads.
• Experience in social media content planning, paid advertising, influencer marketing, and campaign analytics.
• Familiarity with Canva and basic video editing tools is an advantage.
• Strong communication, coordination, organisational, and creative skills.
• Ability to manage multiple campaigns and meet deadlines in a fast‑paced retail environment.
• Knowledge of local market trends and customer behaviour is preferred.

Key Performance Indicators (KPIs)

• Growth in social media followers, reach, and engagement.
• Effectiveness of paid campaigns and return on advertising spend.
• Increase in customer footfall generated through digital promotions.
• Successful execution of mall events and hypermarket campaigns.
• Timely delivery of content and marketing calendars.
• Improvement in online ratings, customer engagement, and brand visibility.
• Campaign performance reporting and adherence to marketing budgets.