Digital Marketing Manager

Group Welkin; India; On-site; INR 700,000 - 900,000; Full time

Job summary

Group Welkin in Hyderabad is hiring a Digital Marketing Manager to scale its four-brand, B2B and D2C marketing efforts. You will plan quarterly calendars, run campaigns on LinkedIn, Meta, Google, and YouTube, manage a team, and ensure best-in-class content and SEO.

The role combines strategy, execution, and analytics in a fast-growing, Indian market setting. You will work closely with leadership to defend budgets, optimize campaigns, and drive measurable outcomes across our corporate gifting,

Qualifications

• 4 to 7 years of hands-on digital marketing experience, with at least one year guiding or reviewing another marketer's work.
• Demonstrated experience across both B2B lead generation and consumer or e-commerce marketing.
• Hands-on campaign experience in Meta Ads Manager and Google Ads. LinkedIn Campaign Manager experience is a must

Responsibilities

• Build and own the quarterly digital marketing plan across brands, with channel priorities, budgets, and target numbers
• Generate qualified lead data to forward to Business Development Managers
• Bring a documented case for each proposed activity, covering cost, expected return, and how success will be measured
• Plan, set up, and optimise paid campaigns on LinkedIn Campaign Manager targeting B2B decision-makers, including Lead Gen Forms and Document Ads
• Plan and run consumer performance campaigns on Meta, Google, and YouTube for our D2C brands, including festive and seasonal pushes
• Own search visibility across our platforms, covering on-page SEO, technical health.
• Apply AEO and GEO principles so our content is surfaced in AI-generated answers on Google, ChatGPT, Claude, Perplexity, and Gemini
• Own the content calendar across LinkedIn, Meta, and YouTube, and hold published output to our brand voice standards
• Brief the design and video team on creatives, and extract subject-matter content from our sales team for publication
• Set the measurement framework and deliver a structured weekly report covering campaign performance, organic metrics, spend against plan, and key observations

Skills

Digital marketing

Leadership & mentoring

Campaign planning

Education

Bachelor's degree in Marketing or related

Tools

LinkedIn Campaign Manager

Meta Ads Manager

Google Ads

Google Analytics 4

Google Search Console

WordPress

WooCommerce

Buffer

Later

Job description

Group Welkin is a corporate and bulk-order solutions group with over 50 years of

experience rooted in the Indian kitchenware and household products industry.

Alongside our B2B corporate gifting vertical, the group operates a direct-to-consumer

retail business across our house brands and produces content-led ventures including a

podcast and a mentorship programme. We are building structured digital systems

across all of these to drive consistent visibility, inbound interest, and lead generation.

JOB DESCRIPTION

This is a full-time, on-site Digital Marketing Manager role in Hyderabad.

This is the role that takes our digital function from foundations to an operating engine.

Over the past few months, we have built a design system, rebuilt our website, and

grown our LinkedIn presence from 50 followers to over 1,000. What we need now is a

marketer who can plan the calendar, run the campaigns (Both on Meta and LinkedIn),

and lead the people doing the work.

The role spans four businesses that market in genuinely different ways: B2B corporate

gifting on LinkedIn and Meta, a D2C sweets and gifting brand (Ziya) launching into e-

commerce, a podcast that needs audience growth on YouTube and Instagram, and a

mentorship programme that markets to parents and children (Profound Ripples).

The ideal candidate has run campaigns end to end on both B2B and consumer sides on

LinkedIn and Meta, uses AI tools as part of a real workflow rather than as a novelty, and

is comfortable being asked to explain why a number moved.

KEY RESPONSIBILITIES

• Build and own the quarterly digital marketing plan across brands, with channel priorities, budgets, and target numbers
• Generate qualified lead data to forward to Business Development Managers
• Bring a documented case for each proposed activity, covering cost, expected return, and how success will be measured
• Plan, set up, and optimise paid campaigns on LinkedIn Campaign Manager targeting B2B decision-makers, including Lead Gen Forms and Document Ads
• Plan and run consumer performance campaigns on Meta, Google, and YouTube for our D2C brands, including festive and seasonal pushes
• Own search visibility across our platforms, covering on-page SEO, technical health.
• Apply AEO and GEO principles so our content is surfaced in AI-generated answers on Google, ChatGPT, Claude, Perplexity, and Gemini
• Own the content calendar across LinkedIn, Meta, and YouTube, and hold published output to our brand voice standards
• Brief the design and video team on creatives, and extract subject-matter content from our sales team for publication
• Set the measurement framework and deliver a structured weekly report covering campaign performance, organic metrics, spend against plan, and key observations

QUALIFICATIONS

• 4 to 7 years of hands-on digital marketing experience, with at least one year guiding or reviewing another marketer's work
• Demonstrated experience across both B2B lead generation and consumer or e-commerce marketing. This role requires both, and most candidates have only one
• Hands-on campaign experience in Meta Ads Manager and Google Ads. LinkedIn Campaign Manager experience is a must
• Working command of Google Analytics 4, Google Search Console, and campaign reporting
• Solid SEO experience covering keyword research, on-page optimisation, and technical fundamentals
• Working knowledge of AEO and GEO, how AI platforms surface answers, and how content is structured to appear in them
• Bachelor's degree in marketing, Mass Communication, or a related discipline

Preferred

SKILLS AND REQUIREMENTS

• Comfortable doing SEO activities on a hard-coded website as well as on WordPress and WooCommerce
• Actively uses AI tools as part of content and campaign workflow, with judgement about where they help and where they do not
• Comfortable with social media scheduling tools (Buffer, Later, or similar)
• Strong written English for B2B communication. You will be writing plans, briefs, and reports that go to leadership
• Able to read campaign and analytics data, form a view from it, and refine the campaign if required
• Able to manage and develop a junior marketer, including giving direct feedback
• Organised and self-driven, able to hold a content and reporting schedule without follow-up
• Comfortable working in a fast-paced, growth-stage environment
• E-commerce platform experience (WooCommerce or Shopify), product feeds, and shopping campaigns are an advantage
• YouTube channel growth experience is an advantage
• Food, FMCG, gifting, or education category experience is an advantage
• Office presence is mandatory

COMPENSATION

CTC: ₹7.00 LPA – ₹9.00 LPA (based on experience and demonstrated skills).

We will issue the offer letter and annexure after the office visit and discussion with management at the head office in Gandimaisamma.

LANGUAGES

• Work with a 50-year-old trusted brand actively building its digital presence from the ground up, with real ownership, not support work
• Lead the digital function rather than execute someone else's plan; you will set the calendar and defend the budget
• Rare breadth in a single role: B2B lead generation, D2C e-commerce, podcast audience growth, and mentorship marketing
• Work across SEO, AEO, GEO, paid campaigns, organic content, and team leadership without being boxed into one channel
• Direct collaboration with leadership and a short path from decision to execution
• Ownership from day one, with scope to build the team as the function grows
• Product-based business with high repeat order potential and a well-defined B2B