Marketing Manager

UdChalo; Pune District; On-site; INR 2,500,000 - 3,800,000; Full time

Job summary

UdChalo in Pune, Maharashtra, India, seeks an experienced Manager – Marketing to shape and execute the marketing agenda, driving growth, strengthening the brand and deepening customer engagement. This hands-on leadership role owns the end-to-end marketing roadmap, integrated campaigns, customer insights, budgets and ROI, new growth opportunities, and development of a high-performing team.

It requires strong execution, cross-functional collaboration and a consistent focus on measurable business

Qualifications

• 7-9 years of experience across marketing strategy, brand management, growth marketing or related roles.
• MBA/PGDM in Marketing, Business Management or related discipline preferred.
• Hands-on leadership with cross-functional collaboration and data-driven decision making.

Responsibilities

• Develop and own the overall marketing strategy and roadmap aligned with revenue goals.
• Drive full-funnel customer acquisition, engagement, retention and revenue growth.
• Identify new growth channels, partnerships and market opportunities.
• Manage budgets, measure ROI/ROAS and optimise campaigns across channels.
• Build and mentor a high-performing marketing team and align stakeholders.

Job description

We are looking for an experienced Manager – Marketing to shape and execute udChalo’s marketing agenda—driving business growth, strengthening the brand and deepening customer engagement.

The role will own the end-to-end marketing roadmap, integrated campaigns, customer insights, budgets and ROI, new growth opportunities, and development of a high-performing team. This is a hands-on leadership role requiring strong execution, cross-functional collaboration and a consistent focus on measurable business outcomes.

Key Roles and Responsibilities

Marketing Strategy and Growth

• Develop and own the overall marketing strategy and roadmap, aligned with business priorities, brand objectives and revenue goals.
• Drive customer acquisition, conversion, engagement, retention and revenue growth through effective full-funnel marketing initiatives.
• Identify, test and scale new growth channels, strategic partnerships and market opportunities.
• Develop go-to-market plans in collaboration with Sales, Product, Business and other cross-functional teams.
• Identify and adopt AI-enabled marketing tools to improve customer insights, personalisation, content effectiveness and campaign optimisation, while ensuring responsible use and data privacy.

Brand and Campaign Management

• Strengthen brand positioning and ensure consistent communication across digital, offline, franchise, outreach and partner channels.
• Plan, execute and optimise integrated campaigns across digital, social media, offline, PR and partnership channels.
• Use customer research, segmentation, market trends and performance data to strengthen propositions, messaging and customer journeys.
• Ensure campaigns are delivered on time, within budget and in line with defined business and brand objectives.

Performance, Analytics and Budget Management

• Define marketing KPIs and establish appropriate dashboards and review mechanisms to track performance.
• Own marketing budgets and monitor ROI, ROAS, CAC, conversions and resource utilisation.
• Analyse campaign results, customer feedback and market data to identify opportunities for improvement.
• Promote continuous experimentation through A/B testing, campaign optimisation and data-led decision-making.

Team and Stakeholder Management

• Build, mentor and lead a high-performing marketing team with a strong culture of ownership, accountability and execution.
• Establish clear priorities, responsibilities and performance expectations within the marketing function.
• Collaborate closely with internal stakeholders to achieve brand, customer and commercial objectives.
• Manage external agencies, partners and vendors to ensure timely, cost-effective and high-quality delivery.

Experience Required

• 7–9 years of experience across marketing strategy, brand management, growth marketing, performance marketing or related roles.
• Demonstrated experience in managing integrated campaigns, marketing budgets and measurable business outcomes.
• Experience in leading teams and working with cross-functional stakeholders, agencies and external partners.

Technical and Functional Skills Requirements

Mandatory

• Strong expertise in marketing strategy, brand management, growth and performance marketing.
• Hands-on experience with GA4, Google Ads, Meta Ads, SEO/SEM, social media, CRM and MarTech platforms.
• Strong understanding of marketing analytics and key metrics, including ROI, ROAS, CAC, conversion and attribution.
• Working knowledge of customer lifecycle management, segmentation, marketing automation and AI-enabled marketing tools.
• Proficiency in MS Excel and PowerPoint for performance reporting, dashboards and business presentations.

Preferred

• Exposure to Power BI, Tableau or Looker Studio and advanced marketing analytics.
• Knowledge of CRO, A/B testing, personalisation, WhatsApp/email marketing and online-to-offline customer journeys.
• Experience applying AI to content optimisation, automation, personalisation and customer insights.

Qualification

• MBA/PGDM in Marketing, Business Management or a related discipline is preferred.