Marketing Manager

Cloud Counselage Pvt Ltd; India; Hybrid; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Work from home

Flexible working hours

Commission structure

Job summary

Sokoni Kwetu Limited is seeking a Marketing Manager to drive the Startup Entrepreneurship Program (SEP). You will shape strategic marketing plans, oversee brand identity, conduct market research, and lead digital campaigns across channels to achieve measurable results.

In this role you will manage budgets, analytics, and a marketing team, collaborating with product and sales to promote education-focused offerings and expand market reach. Remote/hybrid work options are available.

Qualifications

• Diploma or Bachelor's degree in Business or Marketing; related certifications a plus.
• 2+ years in marketing with leadership experience.
• 2+ years of proven experience in Marketing or relevant role.
• Experience in B2C Marketing with EdTech preferable.
• Experience in performance marketing and social media advertising campaigns.
• Strong analytical skills with proficiency in tools such as Google Analytics and marketing automation platforms.
• Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company's goals.
• Lead brand management, messaging, and visual identity across materials.
• Conduct market research to identify trends and inform strategy.
• Perform competitor analysis and identify gaps to strengthen value proposition.
• Collaborate with product teams to craft go-to-market plans.
• Oversee campaigns across social, email, events, and paid platforms.
• Coordinate with internal teams to ensure timely, on-budget delivery.
• Oversee public relations and stakeholder relationships.
• Manage the marketing budget and ROI monitoring.

Skills

Marketing leadership

Strategic planning

Data analytics

Digital marketing

SEO

Campaign management

CRM usage

Education

Diploma/Bachelor's in Business or Marketing

Google Ads certification

Facebook Blueprint certification

Tools

Google Analytics

Marketing automation platforms

CRM software

MS Office

Job description

Job Overview:

The Marketing Manager will be responsible vis-Ã -vis Startup Entrepreneurship Program (SEP) for achieving marketing objectives through the execution and delivery of fully integrated marketing programs that are on-brand and measurable. This role involves overseeing all aspects of the company's marketing efforts and developing strategies to promote the organization's products or services. They will be responsible for Marketing Research, Competitor Analysis, Digital Marketing activities, Budget Management and Team Management.

KEY RESPONSIBILITIES TO MARKET Startup Entrepreneurship Program (SEP):

Strategic Planning:

• Developing and implementing comprehensive marketing strategies aligned with the company's overall objectives and goals

• Setting marketing objectives, identifying target audiences, and determining the most effective marketing channels to reach them

Brand Management:

• Developing and maintaining the organization's brand identity, including brand positioning, messaging, and visual identity

• Ensuring brand consistency across all marketing materials and communications.

Market Research & Analysis:

• Conducting market research to identify market trends, consumer preferences, and competitive insights

• Using this data to inform marketing strategies and make data-driven decisions to optimize marketing performance

Competitor Research & Analysis:

• Conducting Competitor research to compare your results with your competitorsâ performance.

• Identifying gaps in your strategy that your competitors address and developing strategies and tactics that promote your unique value proposition

Product Marketing:

• Collaborating with product development teams to understand product features, benefits, and target market

• Developing product marketing strategies and go-to-market plans to drive product adoption and sales

Campaign Management:

• Overseeing the planning, execution, and analysis of marketing campaigns across various channels, such as social media, email marketing, events and digital marketing across Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms

• Coordinating with internal teams to ensure campaigns are delivered on time and within budget

Public Relations:

• Overseeing the organization's public relations efforts and corporate communications

• Building and maintaining relationships with industry influencers and other stakeholders to enhance the organization's reputation and visibility

Budget Management:

• Developing and managing the marketing budget, allocating resources effectively to maximize ROI

• Monitoring expenditures, tracking performance metrics, and adjusting strategies as needed to optimize marketing spend

Performance Monitoring and Reporting:

• Tracking key performance indicators (KPIs) and marketing metrics to evaluate the effectiveness of marketing campaigns and initiatives

• Providing regular reports and analysis to senior management to demonstrate the impact of marketing efforts on the organization's bottom line

Stakeholder Collaboration:

Collaborating with other departments such as sales and product development to ensure alignment and integration of marketing efforts across the organization

Team Management:

• Leading and managing the marketing team, including hiring, training, and supervising staff members

• Delegating tasks, setting performance targets, and providing guidance and support to ensure the team's success

REQUIREMENTS:

• Diploma/Bachelor's degree in Business, Marketing, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.

• 2+ years of experience with some sort of leadership position in an association, college clubs, etc

• 2+ years of proven experience in Marketing or relevant role

• Experience in B2C Marketing with EdTech will be preferable

• Experience in performance marketing and social media advertising campaigns

• Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms

• Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization

• Ability to build relations, craft compelling stories, and think out of box

• Up-to-date with marketing trends and technology

• Proficient in MS Office and CRM software

What We Offer:

• Work from home & Flexible working hours
• Rewarding commission structure

• Professional development and career advancement opportunities

• A supportive and collaborative team environment

• Opportunities to attend Business Association and industry events

Job Location: Remote/Hybrid/In-Office

Note:To accomplish our vision, our Flagship Event'IAC VISION 2030' would provide employment and career opportunities for millions of job-ready interns, freshers and professionals in our Industry Academia Community (IAC).

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