Marketing Manager

High Note By Pravaah Hospitality; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Performance bonus

Job summary

High Note By Pravaah Hospitality in Mumbai seeks a Marketing Manager to lead brand, digital, influencer, and experiential marketing initiatives. You will partner with the General Manager to raise brand awareness, boost weekday footfall, and position the venue as the go-to spot for retro music fans and corporate events.

You will manage social content, coordinate with agencies for local ads, and oversee PR, brand partnerships, and in-venue branding to create memorable guest experiences.

Qualifications

• 3–6 years of marketing experience in premium F&B, nightlife, lifestyle brands, or boutique creative agencies in Mumbai.
• Strong grasp of social media strategy, content creation, copywriting, and influencer management.
• Existing connections with local lifestyle influencers, media publications, PR contacts, and event curators in Mumbai.

Responsibilities

• Weekday Campaign Design: boost weekday footfall with targeted promotions for High Time and IP events.
• Corporate & B2B Marketing: create collateral and offers for corporate hubs across Mumbai.
• Influencer & Community Outreach: build relationships with lifestyle and culture influencers to drive organic advocacy.
• Digital Marketing & Content: oversee social media strategy and coordinate with agencies for hyper-local ads.
• PR, Events & Brand Partnerships: manage press, brand collaborations, and in-venue branding.

Skills

Social media strategy

Content creation

Copywriting

Influencer management

Event promotion

Job description

The Role

We are looking for a creative, sharp, and commercially minded Marketing Manager to lead all brand, digital, influencer, and experiential marketing initiatives. Working closely with the General Manager, your key mandate will be creating brand awareness, driving consistent footfalls with a sharp focus on boosting weekday traffic and establishing High Note as the go-to spot for both retro music lovers and corporate social gatherings in Mumbai.

Key Responsibilities

1. Weekday Footfall & Campaign Strategy

• Weekday Campaign Design: Conceptualize and run targeted promotions to boost footfall for early evening programs (High Time happy hours) and weekday IPs (Unplugged Wednesdays, Side A / Side B listening sessions).
• Corporate & B2B Marketing: Create marketing collateral, digital decks, and promotional offers aimed at corporate hubs across BKC, Bandra, and Lower Parel.
• Influencer & Community Outreach: Build relationships with key lifestyle, music, and food influencers, as well as local culture communities (e.g., listening clubs, vinyl communities) to drive organic advocacy.

2. Digital Marketing & Content Creation

• Social Media Management: Oversee content strategy, grid aesthetics, copy, and posting schedules across Instagram and other social channels, capturing the retro, high-fidelity music vibe of the venue.
• Performance Marketing Support: Coordinate with digital agencies/freelancers for hyper-local targeted ads focusing on the Bandra/BKC radius.
• Event Coverage: Capture real-time stories, artist highlights, and guest experience moments during weekend gigs and special events.

3. PR, Events & Brand Partnerships

• Brand Collaborations: Partner with lifestyle, beverage, and music brands for co-hosted events, product launches, and exclusive pop-ups.
• PR & Media: Manage press releases, listings in local event guides (LBB, Mumbai Foodie, What's Hot, etc.), and media coverage for venue IPs and special gigs.
• In-Venue Branding: Ensure all physical touchpointstent cards, menus, signage, and postersalign with brand aesthetics and current promotional pushes.

Key Performance Indicators (KPIs)

• Weekday Reach & Conversions: Measurable increase in reservations and table bookings for MondayThursday IPs and High Time slots.
• Social Engagement & Growth: Growth in relevant local follower base, engagement rates, and footfall driven via social media campaigns.
• Brand Visibility: Number of successful influencer activations, media features, and brand partnerships secured monthly.

Candidate Profile & Requirements

• Experience: 3–6 years of marketing experience in premium F&B, nightlife, lifestyle brands, or boutique creative agencies in Mumbai.
• Skills: Strong grasp of social media strategy, content creation, copywriting, influencer management, and event promotion.
• Industry Networks: Existing connections with local lifestyle influencers, media publications, PR contacts, and event curators in Mumbai.
• Brand Sensitivity: Deep appreciation for music culture, retro aesthetics, and curated guest experiences.
• Preferred: Female candidate with strong interpersonal, networking, and creative direction skills.

Compensation Package

• Competitive fixed salary + performance bonuses tied to campaign-driven footfall and sales targets.

Perks and benefits

• Performance bonus