PR & Influencer Marketing Manager

IMPRESARIO handmade restaurants; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Impresario Entertainment & Hospitality in Mumbai invites a PR & Influencer Marketing Manager to lead creator partnerships across its restaurant brands. You will identify, engage, and manage influencers, guide campaigns, and ensure brand voice stays authentic across feeds, stories, and events.

You’ll work with PR teams and agencies, briefing them, reviewing lists, and tracking campaign impact while delivering conversations that convert into brand moments in city scenes like Byculla and beyond.

Qualifications

• Experience in influencer marketing, creator partnerships or PR in hospitality or consumer brands.
• Strong network of creators and media in Mumbai or major cities.
• Ability to write sharp briefs, decode media plans, and negotiate collaborations.
• Organised to run multiple campaigns while preserving brand personality.
• Professional with journalists, warm with creators, calm on event day.

Responsibilities

• You’ll identify, build, and manage relationships with influencers, creators, tastemakers, media, KOLs, and culture shapers across cities.
• You’ll work on influencer-led campaigns for brand launches, menu drops, city moments, events, collaborations, festive campaigns, and more.
• You’ll work closely with PR and influencer agencies, briefing them, guiding them, reviewing their lists, aligning on deliverables, and ensuring the output reflects the brand.
• You’ll support press communication, media outreach, brand notes, press releases, listings, invites, digital communities, and editorial opportunities.
• You’ll track coverage, campaign performance, influencer deliverables, content quality, and what moved the needle.

Skills

Influencer marketing

Creator partnerships

PR coordination

Campaign execution

Media outreach

Job description

PR & Influencer Marketing Manager

Were looking for someone who knows the difference between "has followers" and "has influence."

Someone who can spot the right creator for the right brand, slide into inboxes without sounding like a template, build conversations that turn into campaigns, and make sure our restaurants are being talked about in the right rooms, feeds, stories, lists, and group chats.

This role sits at the intersection of PR, media, culture, creators, campaigns, and chaos, the good kind.

What youll do

• You’ll identify, build, and manage relationships with influencers, creators, tastemakers, media, KOLs, and culture shapers across cities.
• You’ll work on influencer-led campaigns for brand launches, menu drops, city moments, events, collaborations, festive campaigns, and everything in between.
• You’ll work closely with PR and influencer agencies, briefing them, guiding them, reviewing their lists, aligning on deliverables, and making sure the output actually feels like the brand.
• You’ll support press communication, media outreach, brand notes, press releases, listings, invites, digital communities, and editorial opportunities.
• You’ll track coverage, campaign performance, influencer deliverables, content quality, and what actually moved the needle.

What we’re looking for

• Someone with experience in influencer marketing, creator partnerships, PR, or brand communications, ideally in hospitality, lifestyle, food, culture, fashion, or consumer brands.
• Someone who knows Instagram, creators, trends, media lists, launch calendars, and city scenes like second nature.
• Someone who can write a sharp brief, decode a media plan, negotiate a collaboration, manage agencies, and still remember which influencer is vegetarian.
• Someone who is organised enough to run multiple campaigns, but fun enough to understand why brands need personality.
• Someone who can be professional with journalists, warm with creators, friendly with agencies, and very calm on event day.

The role

Role: PR Manager
Focus: Influencer marketing, creator partnerships, PR coordination, press communication, agency management, and campaign execution
For: Impresario Entertainment & Hospitality, working across SOCIAL, antiSOCIAL, Smoke House Deli, BOSS Burger, and more.

Location: Byculla, Mumbai.