Marketing Manager

Ajay Enterprises; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Pharmapoints is seeking a branding lead to develop and execute the platform's brand positioning, identity, and communications strategy. You will build guidelines, craft brand stories, and coordinate online and offline marketing activities to strengthen trust and engagement.

The role involves leading website/app content strategy, optimizing user experience, and collaborating with agencies to deliver campaigns that boost awareness and conversions.

Responsibilities

• Develop and execute brand positioning and identity for Pharmapoints.
• Create brand guidelines, messaging frameworks, and communication standards.
• Ensure consistent brand messaging across website, app, social, and offline collateral.
• Create brand stories and campaigns to boost trust and engagement.
• Plan online marketing: website promos, social, ads, and email campaigns.
• Coordinate offline branding: events, doctor programs, hospital branding, materials.
• Work with vendors and internal teams to run marketing initiatives.
• Develop brand campaigns for awareness, acquisition, retention.
• Monitor campaigns and provide actionable performance insights.
• Lead content strategy: homepage, product content, health blogs, banners.
• Ensure user-friendly navigation and seamless UX.
• Improve website performance and engagement metrics.
• Coordinate with agencies for content and campaign delivery.
• Track social calendars, creatives, reels, ad copies, engagement.
• Ensure timely delivery of branding assets and campaigns.
• Coordinate with SEO agencies to boost organic visibility.
• Optimize content for SEO, conversion, retention.
• Track analytics: traffic, keywords, user behavior.
• Identify partnerships with healthcare brands, hospitals, wellness platforms.
• Manage co-branding opportunities to boost visibility.
• Monitor competitor activities including online pharmacies.
• Analyze market trends and emerging digital healthcare opportunities.
• Implement best practices and innovative branding ideas.

Job description

Role & responsibilities

Develop and execute overall brand positioning, identity, and communication strategy for Pharmapoints digital healthcare platform.

• Build brand guidelines, messaging frameworks, and customer communication standards.
• Ensure consistency in brand communication across website, app, social media, offline branding, and marketing collateral.
• Create impactful brand stories and campaigns to strengthen customer trust and engagement.
• Plan and execute online marketing activities including website promotions, social media engagement, digital advertising, and email campaigns.
• Coordinate offline branding activities such as events, doctor engagement programs, hospital branding, promotional activities, and marketing materials.
• Work with vendors and internal teams for execution of marketing initiatives.
• Develop and manage brand campaigns for awareness drives, customer acquisition, and retention.
• Monitor campaign performance and prepare reports with actionable insights.
• Lead website and app content strategy including:
  • Homepage communication
  • Product and category content
  • Health blogs and educational content
  • Promotional banners and landing pages
• Ensure customer-friendly navigation and seamless user experience.
• Continuously improve website performance and engagement metrics.
• Coordinate with social media agencies, creative agencies, and digital partners for content creation and campaign execution.
• Monitor social media calendars, creatives, reels, ad copies, and engagement performance.
• Ensure timely delivery of branding assets and campaign deliverables.
• Coordinate with SEO agencies and internal teams to improve organic website visibility and search rankings.
• Optimize website content and campaigns for SEO, conversion, and customer retention.
• Track digital analytics, website traffic, keyword performance, and customer behavior insights.
• Identify and develop strategic partnerships with healthcare brands, hospitals, wellness partners, and digital platforms.
• Manage co-branding opportunities and partnership campaigns to enhance brand visibility.
• Monitor competitor activities including online pharmacy platforms.
• Analyze market trends, customer preferences, and emerging digital healthcare opportunities.
• Implement best practices and innovative branding ideas.