Brand Manager - Derma

Dr. Reddy's Laboratories; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Dr. Reddy's Laboratories in Hyderabad, India seeks an experienced marketing professional to develop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns.

You will collaborate with cross‑functional teams and Key Opinion Leaders to drive sales, monitor trends, ensure regulatory compliance, and strengthen customer relationships. The role emphasizes building brand plans, optimizing performance, and leveraging digital tools to convert insights

Qualifications

• Develop comprehensive marketing strategies and brand plans.
• Lead omnichannel product promotions and campaigns.
• Monitor KPIs, gather feedback, and optimize campaigns.
• Collaborate with KOLs and cross-functional teams to align with brand goals.
• Ensure regulatory compliance across marketing activities.

Responsibilities

• Develop detailed marketing strategies to establish market share and objectives.
• Lead product promotions and manage campaigns with agencies to boost visibility.
• Monitor campaign performance and adjust strategies to meet KPIs and customer needs.
• Build strong relationships with KOLs and plan scientific events.
• Ensure compliance with organizational policies and regional regulations while optimizing processes.
• Leverage digital tools (SEO, e-commerce, social media) to influence the consumer funnel and drive sales.
• Analyze market needs and competitors to forecast opportunities and refine strategies.
• Provide training materials and workshops to sales teams to align with brand strategies.

Skills

Marketing strategy

Brand management

Digital marketing

Cross-functional collaboration

KOL engagement

Tools

SEO tools

CRM platforms

Digital analytics

Job description

Job Summary

We are currently seeking a dynamic and experiencedDevelop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns, while collaborating with cross-functional teams and Key Opinion Leaders. Monitor market trends, optimize performance, and ensure compliance with regulations to drive sales and strengthen customer relationships.

Roles & Responsibilities

• You will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences.
• You will be responsible for leading product promotions: Plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness.
• You will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs.
• You will be responsible for collaborating with Key Opinion Leaders (KOLs): Build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values.
• You will be responsible for ensuring compliance: Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes.
• You will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO, e-commerce platforms, and social media campaigns to impact theconsumer funnel and convert indicators into sales.
• You will be responsible for market analysis and competitive evaluation: Analyze customer needs, competitor activities, and market trends to forecast opportunities and refine marketing strategies.
• You will be responsible for training and development: Provide training materials and workshops for sales teams, enhance marketing knowledge, and ensure alignment with brand strategies.