Marketing Manager

Rassaz Infrastructure Pvt Ltd; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Rassaz Infrastructure Pvt Ltd is seeking an experienced Marketing Manager with a strong background in real estate to lead and execute comprehensive marketing initiatives. The role emphasizes building relationships with media houses, agencies, and digital partners, while leveraging AI tools to enhance content creation and campaign performance.

The ideal candidate will oversee traditional and digital strategies, manage budgets, and drive lead generation, events, and brand promotion across real

Qualifications

• Minimum 5 years of marketing experience, preferably in real estate.
• Strong relationships with media houses and negotiation skills.
• Knowledge of digital marketing, branding, PR, and advertising.
• Practical knowledge of AI marketing tools and technologies.
• Excellent communication, coordination and management skills.

Responsibilities

• Plan and execute marketing strategies for real estate projects and brand promotion.
• Coordinate with media houses, newspapers, magazines, outdoor media, PR agencies, and advertising partners.
• Negotiate media rates and manage advertising campaigns and budgets.
• Oversee digital marketing, social media, and lead generation activities.
• Use AI tools for content creation, market research, and campaign planning.
• Coordinate with creative agencies, vendors, and internal sales teams.
• Monitor campaign performance and ensure timely execution of activities.
• Plan and coordinate real estate events, launches, exhibitions, broker meets, and promotions.

Skills

Media relations

Negotiation

Digital marketing

AI marketing tools

Content creation

Communication

Project management

Tools

ChatGPT

Gemini

Canva AI

Job description

Job Description

We are looking for an experienced and result-oriented Marketing Manager with a strong background in the real estate industry to lead and execute our marketing initiatives. The ideal candidate should have excellent relationships with media houses, advertising agencies, digital marketing partners, and PR agencies, along with a strong understanding of traditional and digital marketing strategies.

The candidate should also be familiar with AI-powered marketing tools to improve campaign efficiency, content creation, market research, and overall marketing performance.

Key Responsibilities

• Plan and execute marketing strategies for real estate projects and brand promotion.
• Coordinate with media houses, newspapers, magazines, outdoor media, PR agencies, and advertising partners.
• Negotiate media rates and manage advertising campaigns and budgets.
• Oversee digital marketing, social media, and lead generation activities.
• Use AI tools like ChatGPT, Gemini, and Canva AI for content creation, market research, and campaign planning.
• Coordinate with creative agencies, vendors, and internal sales teams.
• Monitor campaign performance and ensure timely execution of marketing activities.
• Plan and coordinate real estate events, property launches, exhibitions, broker meets, and promotional activities from concept to execution.

Requirements

• Minimum 5 years of marketing experience, preferably in real estate.
• Strong media house connections and negotiation skills.
• Knowledge of digital marketing, branding, PR, and advertising.
• Practical knowledge of AI tools and marketing technologies.
• Excellent communication, coordination, and management skills.

Preferred Candidate:

A proactive marketing professional with real estate industry experience, strong media relationships, and hands-on knowledge of AI-powered marketing tools.