Demand Generation Marketing Manager

OrbitShift AI; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

OrbitShift AI is seeking a Demand Generation Marketing Manager to own email campaigns and end-to-end demand generation in a fast-paced, B2B SaaS environment serving US enterprise customers. You will collaborate with cross-functional teams and shape outbound marketing strategies.

You should bring 5+ years of relevant experience in B2B SaaS demand generation, a strong grasp of integrated campaigns, and a customer-centric mindset.

Qualifications

• 5+ years of relevant Demand Generation Marketing experience in B2B SaaS startups targeted to US Enterprise customers.
• Proven track record of generating qualified leads through marketing campaigns & owning all aspects of demand generation.
• Deep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etc.
• Good technical proficiency & understanding of complex tech products.
• Proven track record of effective problem solving, and working in a highly collaborative role with cross-functional teams.

Responsibilities

• Own email and outreach campaigns.
• Own demand generation of qualified leads through marketing efforts.
• Develop, execute and own our outbound marketing strategy & all marketing activities related to demand generation, including forecasting & budget for the same.
• Identify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns including leads, conversions, revenue, etc.

Skills

Demand generation

B2B SaaS

US Enterprise

Campaign management

Education

Bachelor's degree in Marketing

Master’s preferred

Job description

OrbitShift is an AI-led SaaS Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, McKinsey, Apple, Stanford, IIT we’ve raised $8.5M from marquee investors like PeakXV (Sequoia Surge), General Catalyst & Stellaris Venture Partners. We’re currently expanding our teams across India & USA.

About the role

We’re looking for a rockstar Demand Generation Marketing Manager looking to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own email campaigns + demand generation through marketing efforts.

Responsibilities

• Own email and outreach campaigns
  
• Own demand generation of qualified leads through marketing efforts
  
• Develop, execute and own our outbound marketing strategy & all marketing activities related to demand generation, including forecasting & budget for the same
  
• Identify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns including leads, conversions, revenue, etc
  

Requirements

• 5+ years of relevant Demand Generation Marketing experience in B2B SaaS startups targeted to US Enterprise customers
  
• Proven track record of generating qualified leads through marketing campaigns & owning all aspects of demand generation
  
• Deep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etc
  
• Good technical proficiency & understanding of complex tech products
  
• Proven track record of effective problem solving, and working in a highly collaborative role with cross-functional teams
  
• Customer-centric mindset & attention to detail
  
• Bachelor’s degree in Marketing, Business, Advertising, Product, Strategy, etc is required. Master’s degree from a Tier 1 institute is preferred.
  
• We’re a lean team with a flat hierarchy
  
• Now is the best time to join as we’ve already cracked the code on a product that customers love, but are early-stage enough offering unparalleled learning opportunities
  
• High ownership & transparency
  
• Fast-tracked growth and career progression
  
• You get to build for and sell to an international enterprise customer base
  
• Hybrid work setup & flexible work hours
  
• Competitive salary & equity
  
• Health Insurance for employees & their families