Marketing Manager - Content

Hector And Streak Consulting; Mumbai; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Hector And Streak Consulting in Mumbai is seeking a Marketing Manager - Content to lead our content strategy across blogs, whitepapers, webinars and more. You will drive qualified traffic, collaborate with teams, and ensure content aligns with our editorial calendar.

Ideal candidates have 4–6 years of B2B content marketing experience, strong SEO/SEM and analytics skills, and the ability to manage multi-channel campaigns in a fast-paced environment.

Qualifications

• Bachelor's degree in Arts/Commerce/Science/Technology.
• 4–6 years of experience in content-based B2B marketing.
• Understanding of marketing methodologies and blogging software (WordPress).
• Fair understanding of marketing automation, analytics funnels, and ABM campaigns.
• Experience with SEO/SEM, databases, email, social media and/or display campaigns.
• Proven ability to lead multi-channel campaigns and engage target audiences.

Responsibilities

• Develop and distribute content to drive qualified traffic.
• Follow editorial calendar for industry-standard content marketing.
• Design, build and maintain social media presence.
• Identify trends and optimize spend and performance.
• Collaborate on landing pages and user experience.
• Experiment with organic and paid acquisition channels.
• Create valuable content for website and blog to attract and convert leads.
• Coordinate with media and event teams for coverage and collateral.
• Evaluate end-to-end customer experience across channels.

Skills

Content marketing

B2B marketing

SEO/SEM

Marketing automation

Analytics

Social media management

Education

Bachelor's degree (Arts/Commerce/Science/Technology)

Tools

WordPress

Google Analytics

Google Ads

Job description

Hi,

Greetings,

The position is with well known organization for Marketing Manager - Content

Location Mumbai

Responsibilities

• Develop and distribute the content and drive qualified traffic to our front door
• Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
• Design, build and maintain our social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Bachelors degree of higher in Arts/Commerce/Science/Technology
• 4 to 6 years of experience in content based B2B Marketing
• Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads.
• Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
• A sense of aesthetics and a love for great copy and witty communication
• Experience in public relations, corporate communications, content marketing, or event management will be an added advantage
• Able to work and thrive in a fast-paced, rapidly changing work environment

Current CTC

Notice Period

Expected CTC

Regards,

Sangeeta B