Marketing Manager - Content

EASYECOM; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

EasyEcom is seeking a content marketing manager to lead data-driven content strategies across digital channels for our SaaS platform. You will drive traffic, engagement, and brand promotions while optimizing campaigns for ROI using analytics and audience insights.

Ideal candidates have a strong SEO background, experience with Webflow and marketing automation, and a proven track record in creating audience-focused content that supports multi-channel campaigns.

Qualifications

• Master’s degree in marketing or related field.
• 4+ years of experience in SaaS/B2B marketing.
• Proven results in previous roles.
• Strong understanding of user behavior and buyer journeys.
• Experience with analytics tools (GA4, GSC, social analytics).
• Proficiency with Webflow and marketing automation.

Responsibilities

• Orchestrate and implement digital content strategies across online platforms.
• Drive traffic and engagement that translates to sales and brand promotion.
• Strategize and execute marketing activities within budget to maximize ROI.
• Measure results to inform future campaigns.
• Implement SEO best practices.
• Design and execute creative marketing strategies for content dissemination.
• Repurpose content into formats like slides, videos, infographics, eBooks, whitepapers.

Skills

Content marketing

SaaS

SEO

Analytics

Marketing automation

Audience targeting

GA4

Education

Master’s degree in marketing

Tools

Webflow

GA4

GSC

Job description

About EasyEcom

EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, MyGlamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

About The Position

We are looking for a highly analytical thinker with an audience first mindset for the role of content marketing manager. The candidate needs to be a hustler who knows how to hack growth in a fast-paced, ever evolving environment with proven results in previous profiles. You are expected to be an expert in your understanding of how content can play a crucial role for any business. A strong understanding of analytics, the nuances and advantages, and shortcomings of each platform, and know-how to utilize data in formulating the campaign strategy is a must

Responsibilities

• Orchestrate and implement digital content strategies across online platforms.
• Drive traffic & engagement that translates to sales & brand promotion.
• Strategize and execute marketing activities based on decided budget and continually work towards maximizing ROI
• Measure the results of marketing activities to inform future marketing campaigns
• Implement SEO best practices
• Design & implement creative marketing strategies to disseminate content.
• Repurpose Content into various formats (including but not limited to slides, videos, podcasts, infographics, eBooks, whitepapers, PPTs) basis the channel chosen for dissemination.

Requirements

• Master’s degree in marketing or related field
• 4+ yrs prior experience in SaaS/B2B domain or both.
• Showcase tangible results in past profiles.
• A thorough understanding of user behavior and multi-flow buyer journey
• Well adept with Webflow and marketing automation
• Ability to plan and create audience relevant content with a strong SEO understanding (SEM experience is a ++)
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Proficiency with analytics tools (social media, SEO, Competitor analysis) along with GA-4and GSC
• Excellent communication & collaboration skills
• Ability to prioritize and manage multiple tasks and projects