Marketing Manager

InCred Money; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

InCred Money is seeking a Marketing Communications Manager to own customer-facing messaging across the user journey, shaping product messaging, lifecycle communications, and campaigns. You will collaborate with Product, Growth, Marketing, Design and Tech to build effective communication flows, landing pages, emails, push and in-app messages, driving activation and retention.

The ideal candidate has 4–6 years in marketing communications, strong copywriting, CRM experience, and a solid grasp of

Qualifications

• 4-6 years of experience in marketing communications, product marketing, CRM, content marketing
• Excellent copywriting and storytelling skills
• Experience creating customer-facing communication across digital channels
• Understanding of customer journeys, user engagement, and retention strategies
• Experience working with websites, landing pages, email marketing, and CRM platforms
• Ability to manage multiple projects and stakeholders simultaneously
• Strong attention to detail and execution excellence
• Analytical mindset with the ability to interpret engagement and campaign performance metrics

Responsibilities

• Own customer communication across the entire user lifecycle, from acquisition to engagement and retention
• Develop messaging and content for product launches, feature updates, campaigns, and new initiatives
• Create and manage emailers, push notifications, WhatsApp communications, in-app messages, and customer journeys
• Work closely with Product, Growth, Marketing, Design, and Technology teams to build effective communication flows
• Develop landing page content, website copy, product pages, FAQs, and educational content
• Build retention and engagement communication strategies to improve user activation and product adoption
• Ensure consistency of messaging across all customer touchpoints and channels
• Support campaign execution by creating communication assets and content frameworks
• Monitor communication performance metrics and optimize content based on user behaviour and engagement data
• Collaborate with compliance and business teams to ensure communication accuracy and regulatory alignment

Skills

Copywriting

Storytelling

CRM communications

Content marketing

Digital customer journeys

Project management

Analytical mindset

Stakeholder management

Tools

CRM platforms

Email marketing platforms

Website CMS

Analytics tools

Job description

We are looking for a Marketing Communications Manager to own and execute customer-facing communication across the entire user journey. This role will be responsible for crafting compelling product messaging, managing lifecycle communications, supporting product launches, and ensuring a consistent brand experience across digital touchpoints.

The ideal candidate should be a strong communicator with experience in product marketing, CRM communications, content strategy, and digital customer journeys.

Key Responsibilities

• Own customer communication across the entire user lifecycle, from acquisition to engagement and retention
• Develop messaging and content for product launches, feature updates, campaigns, and new initiatives
• Create and manage emailers, push notifications, WhatsApp communications, in-app messages, and customer journeys
• Work closely with Product, Growth, Marketing, Design, and Technology teams to build effective communication flows
• Develop landing page content, website copy, product pages, FAQs, and educational content
• Build retention and engagement communication strategies to improve user activation and product adoption
• Ensure consistency of messaging across all customer touchpoints and channels
• Support campaign execution by creating communication assets and content frameworks
• Monitor communication performance metrics and optimize content based on user behaviour and engagement data
• Collaborate with compliance and business teams to ensure communication accuracy and regulatory alignment

Requirements

• 4-6 years of experience in marketing communications, product marketing, CRM, content marketing
• Excellent copywriting and storytelling skills
• Experience creating customer-facing communication across digital channels
• Understanding of customer journeys, user engagement, and retention strategies
• Experience working with websites, landing pages, email marketing, and CRM platforms
• Ability to manage multiple projects and stakeholders simultaneously
• Strong attention to detail and execution excellence
• Analytical mindset with the ability to interpret engagement and campaign performance metrics

Preferred

• Experience in fintech, wealth management, broking, investing, banking, or financial services