Digital Marketing/CRM

Americana Restaurants; Mohali; On-site; INR 2,800,000 - 4,000,000; Full time

Job summary

Americana Restaurants in Mohali, India seeks Sr. Associate, CRM to co-own the marketing calendar and drive multi-country campaigns, collaborating with brand marketing and cross-functional teams to grow traffic and optimize customer journeys.

You will design journeys with email, SMS, push, WhatsApp, and in-app notifications to boost engagement and retention, analyze performance, and translate data into actionable recommendations. Strong communication and stakeholder management required.

Qualifications

• 4+ years in CRM, lifecycle marketing, or related B2C roles.
• Experience with CRM and paid digital channels (Google, Meta, Email, Push, WhatsApp, etc.).
• Hands-on with marketing tech platforms (CleverTap, MoEngage, Braze, SFMC).
• Strong analytical and data-to-insight abilities.
• Proficiency in Excel and PowerPoint; SQL knowledge a plus.

Responsibilities

• Own marketing communications calendar end-to-end.
• Design customer journeys across channels for engagement and retention.
• Manage CRM campaigns via email, SMS, push, WhatsApp, and in-app notifications.
• Lead BAU campaign execution and journey setups.
• Coordinate with brand and tech teams for flawless execution.
• Track delivery reports and funnel metrics; share insights.

Skills

CRM

Lifecycle Marketing

Digital Marketing

Marketing Automation

Analytics

Stakeholder management

Excel

PowerPoint

Tools

CleverTap

MoEngage

Braze

WebEngage

SFMC

Adobe Campaign

SQL

Power BI

GA4

Tableau

AppsFlyer

Job description

The Sr. Associate, CRM will co-own the marketing calendar along with the brand marketing team for a brand across multiple countries. In this role, you will work closely with cross-functional teams to ensure traffic growth, experiment across channels, optimize customer journeys and campaigns, measure marketing performance with a strong focus on customer engagement and retention.

Key Responsibilities:

• End-to-end ownership of marketing communications calendar.
• Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.
• Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics.
• Lead and guide the execution team for BAU Campaigns and Journey setups
• Coordinate with brand and tech teams to ensure flawless execution of campaigns.
• Track delivery reports and funnel metrics for each campaign and share insights.

Key Requirements:

• 4+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, Growth Marketing, Performance Marketing, Marketing Automation, Business Analytics, or related B2C roles.
• Strong understanding of customer acquisition, engagement, retention, and lifecycle marketing. Experience working across CRM and/or paid digital channels such as Google, Meta, App Marketing, Email, Push, SMS, WhatsApp, or In-App.
• Hands-on experience with marketing technology platforms such as Clever Tap, MoEngage, Braze, Web Engage, SFMC, Adobe Campaign, or similar tools is preferred.
• Strong analytical thinking, problem-solving skills, and quantitative aptitude.
• Ability to translate data into business insights and actionable recommendations.
• Proficiency in Excel and PowerPoint; exposure to SQL, Power BI, Tableau, GA4, AppsFlyer, or similar tools is a plus.
• Strong understanding of marketing metrics, funnels, customer behavior, and campaign performance.
• Excellent verbal and written communication skills.
• Proven stakeholder management experience across business, marketing, product, analytics, and technology teams.
• Strong business acumen and customer-first mindset.
• High ownership, attention to detail, and execution excellence.