Marketing Manager

sasteghar.com; Mohali; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

sasteghar.com Mohali-based real estate firm seeks a creative Marketing Manager to lead strategic marketing, brand visibility, and demand generation. You will shape campaigns, analyze market trends, and support sales with powerful marketing programs.

The role covers digital and traditional channels, budget planning, vendor management, and team leadership. Ideal candidates understand local real estate dynamics and can translate insights into actionable plans that drive qualified leads.

Qualifications

• Strategic marketing and campaign planning.
• Real estate market research and competitor analysis.
• Digital marketing: Google Ads, Meta Ads, SEO, and SEM.
• Brand management and promotional strategy.
• Lead generation and performance marketing.
• Marketing analytics and reporting.
• Budget planning and ROI analysis.
• Team leadership and vendor management.
• Strong communication and presentation skills.
• MS Excel, PowerPoint, and Google Sheets.

Responsibilities

• Develop and implement marketing strategies aligned with company business objectives.
• Understand real estate market trends, customer behaviour, and competitor activities.
• Prepare monthly and quarterly marketing plans.
• Identify new marketing opportunities and recommend suitable promotional strategies.
• Plan campaigns for property launches, projects, and business promotions.

Skills

Strategic marketing

Campaign planning

Digital marketing

Lead generation

Marketing analytics

Budget planning

Team leadership

Vendor management

Communication skills

Tools

MS Excel

PowerPoint

Google Sheets

Job description

Marketing Manager Real Estate

Location: Mohali, Punjab
Employment Type: Full-Time
Working Days: 6 Days a Week
Working Hours: 9:30 AM 6:30 PM
Weekly Off: Tuesday

Role Overview

We are looking for a creative, strategic, and result-oriented Marketing Manager to lead and manage the company's marketing activities. The candidate will be responsible for understanding real estate market trends, developing marketing strategies, strengthening brand visibility, generating quality leads, and supporting the sales team through effective marketing campaigns.

The ideal candidate should have a strong understanding of digital and traditional marketing, market research, campaign planning, brand management, and marketing performance analysis.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement marketing strategies aligned with company business objectives.
• Understand real estate market trends, customer behaviour, and competitor activities.
• Prepare monthly and quarterly marketing plans.
• Identify new marketing opportunities and recommend suitable promotional strategies.
• Plan campaigns for property launches, projects, and business promotions.

2. Digital Marketing & Lead Generation

• Plan and monitor digital marketing campaigns across Google, Meta, and other relevant platforms.
• Coordinate SEO, SEM, social media marketing, and online brand promotions.
• Work with the digital marketing team to improve website traffic and online visibility.
• Focus on generating relevant and quality leads for the sales team.
• Monitor campaign performance, lead quality, cost per lead, and conversion trends.

3. Brand Management & Communication

• Maintain consistent brand positioning and communication across marketing channels.
• Plan brand awareness campaigns and promotional activities.
• Review marketing creatives, advertisements, brochures, presentations, and other promotional material.
• Ensure all marketing communication reflects the company's brand identity.
• Explore opportunities for partnerships, events, and local brand promotions.

4. Market Research & Competitor Analysis

• Study Mohali, Chandigarh, Zirakpur, and surrounding real estate markets.
• Track property demand, pricing trends, customer preferences, and upcoming developments.
• Analyse competitors' marketing strategies, campaigns, and positioning.
• Identify target customer segments and suitable marketing channels.
• Share market insights and actionable recommendations with management and sales teams.

5. Sales & Marketing Coordination

• Work closely with the Sales and Agency teams to understand their lead requirements.
• Plan campaigns based on available inventory, customer demand, and business priorities.
• Monitor lead quality and collect feedback from the sales team.
• Identify gaps between lead generation and lead conversion.
• Recommend improvements to increase marketing effectiveness and sales support.

6. Team & Agency Management

• Lead and coordinate the marketing and digital marketing team.
• Assign responsibilities, monitor deliverables, and review performance.
• Coordinate with external agencies, designers, vendors, and media partners.
• Ensure timely execution of campaigns and marketing activities.
• Review creative quality and campaign output before publication.

7. Budget & Performance Monitoring

• Prepare and monitor marketing budgets.
• Track campaign expenditure and return on marketing investment.
• Analyse leads generated, cost per lead, lead quality, and campaign performance.
• Prepare weekly and monthly marketing performance reports.
• Recommend budget allocation based on campaign results and business priorities.

Key Performance Indicators (KPIs)

• Achievement of monthly marketing plans and campaign timelines.
• Quality and relevance of leads generated.
• Cost per lead and marketing expenditure control.
• Improvement in brand visibility and digital presence.
• Website traffic, social media engagement, and campaign performance.
• Market research and competitor analysis reports.
• Coordination with the sales team and lead feedback.
• Marketing ROI and contribution to business growth.
• Timely execution of marketing activities.

Required Skills & Competencies

• Strategic marketing and campaign planning.
• Real estate market research and competitor analysis.
• Digital marketing: Google Ads, Meta Ads, SEO, and SEM.
• Brand management and promotional strategy.
• Lead generation and performance marketing.
• Marketing analytics and reporting.
• Budget planning and ROI analysis.
• Team leadership and vendor management.
• Strong communication and presentation skills.
• MS Excel, PowerPoint, and Google Sheets.

Experience

• Experience in real estate, property advisory, real estate developers, banking, or financial services preferred.
• Practical understanding of digital marketing, campaign management, and lead generation.
• Experience managing marketing teams, agencies, budgets, and multiple campaigns.

Ideal Candidate Profile

• Strategic thinker with a practical execution mindset.
• Understands the local real estate market and customer behaviour.
• Able to convert market insights into actionable marketing plans.
• Data-driven and focused on measurable business outcomes.
• Strong leadership, ownership, and coordination skills.
• Capable of guiding the marketing team and working closely with senior management.