Marketing Manager

Obraz; Mannarkkad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Obraz is seeking a Marketing Manager to lead our marketing efforts around SaaS, AI and Computer Vision. You will drive demand generation, strengthen brand positioning and generate qualified leads to support revenue growth.

The role requires strategic planning and hands-on execution, with collaboration across Sales, Product and Leadership teams. A strong background in digital marketing, content, and GTM is essential for success.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related discipline.
• MBA in Marketing or related postgraduate qualification is an advantage.
• 4–6 years of relevant marketing experience in B2B SaaS, AI, CV or tech organisations.
• Proven experience in digital marketing, demand generation and lead acquisition.
• Ability to plan and execute campaigns with measurable outcomes.
• Experience in marketing strategy, competitive analysis and product positioning.

Responsibilities

• Develop and implement marketing strategies aligned with organisational goals.
• Build and manage quarterly and annual marketing plans, budgets and campaign calendars.
• Identify target markets, customer segments, buyer personas and opportunities.
• Strengthen brand positioning and market presence in SaaS, AI ecosystem.
• Plan and execute digital marketing campaigns across Google Ads, LinkedIn Ads, Meta.
• Collaborate with Sales, Product and Leadership teams.
• Develop product positioning and messaging for target segments.
• Translate technical capabilities into customer-focused messaging.
• Monitor competitor activity and market opportunities.
• Lead the marketing team and ensure timely execution of activities.
• Track marketing contribution to the sales pipeline and growth.

Skills

Strategic Marketing

Demand Generation

Content Marketing

B2B Marketing

Go-to-Market

Digital Marketing

Team Leadership

SEO/SEM

Education

Bachelor's degree in Marketing or related

MBA in Marketing

Tools

HubSpot

Salesforce

Zoho

Job description

Experience: 4–6 Years

Reporting To: CEO

1. About Obraz

Obraz is a technology-driven organisation focused on delivering innovative software and AI-powered solutions that help businesses improve efficiency, streamline operations and achieve better business outcomes.

We are looking for a strategic and result-oriented Marketing Manager with experience in SaaS, AI and Computer Vision (CV) domains to lead our marketing initiatives, strengthen brand positioning, generate qualified business leads and drive business growth.

The ideal candidate should have a strong understanding of technology-based products, B2B marketing, digital marketing, demand generation and market positioning, along with the ability to translate complex technical solutions into compelling business value propositions.

2. Role Overview

The Marketing Manager will be responsible for developing and executing marketing strategies to increase brand visibility, drive customer acquisition, generate qualified leads and support revenue growth.

The role requires a combination of strategic planning and hands-on execution, along with close collaboration with the Sales, Product and Leadership teams.

• Develop and implement comprehensive marketing strategies aligned with organisational goals.
• Build and manage quarterly and annual marketing plans, budgets and campaign calendars.
• Identify target markets, customer segments, buyer personas and business opportunities.
• Strengthen Obraz's brand positioning and market presence within the SaaS and AI ecosystem.

B. Digital Marketing & Demand Generation

• Plan and execute digital marketing campaigns across Google Ads, LinkedIn Ads, Meta and other relevant platforms.
• Drive inbound and outbound marketing initiatives to generate qualified business leads.
• Develop and optimise landing pages, website campaigns and conversion funnels.
• Implement SEO, SEM and performance marketing strategies to improve online visibility.
• Manage email marketing, lead nurturing and marketing automation campaigns.

C. Content & Brand Management

• Develop and execute content marketing strategies across relevant digital channels.
• Oversee blogs, website content, case studies, whitepapers, newsletters and social media content.
• Create compelling marketing communication highlighting product value propositions and customer benefits.
• Ensure consistent brand messaging across all marketing touchpoints.
• Manage social media presence, particularly LinkedIn, to build brand credibility and engagement.

D. SaaS Product Marketing & Go-to-Market

• Understand the company's SaaS products, features, benefits and competitive advantages.
• Develop effective product positioning and messaging for target customer segments.
• Plan and execute go-to-market strategies for new products, features and product enhancements.
• Collaborate with the Product team to translate technical capabilities into customer-focused messaging.
• Identify opportunities to expand product reach and market adoption.
• Conduct regular competitor research to understand market positioning, pricing strategies, product offerings and marketing approaches.
• Identify key competitors, industry trends and emerging market opportunities within the SaaS, AI and Computer Vision ecosystem.
• Analyse competitor websites, campaigns, content strategies and customer engagement activities.
• Identify Obraz's competitive advantages and develop strategies to strengthen its market positioning.
• Monitor competitor activities and provide actionable insights to support business and marketing decisions.
• Work closely with the Sales team to develop lead generation and customer acquisition strategies.
• Define and monitor the lead funnel from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
• Develop targeted campaigns to improve lead quality and conversion rates.
• Support sales enablement through presentations, brochures, product collateral and case studies.
• Track marketing contribution to the sales pipeline and business growth.

G. Analytics & Performance Management

• Monitor and analyse campaign performance using relevant analytics tools.
• Track key metrics such as:
• Customer Acquisition Cost (CAC)
• Conversion Rates
• Website Traffic and Engagement
• Marketing ROI
• Marketing-Sourced Pipeline
• Prepare monthly marketing performance reports and recommend improvement strategies.
• Continuously optimise campaigns based on data, insights and business outcomes.

H. Team Building & Management

• Build, manage and scale the marketing team in line with organisational growth requirements.
• Lead, guide and mentor marketing professionals to achieve business objectives.
• Delegate responsibilities, monitor team performance and ensure timely execution of marketing activities.
• Coordinate with external agencies, freelancers and marketing partners.
• Establish effective marketing processes and improve overall team productivity.

4. Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• MBA in Marketing or a relevant postgraduate qualification will be an added advantage.
• 4–6 years of relevant marketing experience, preferably in B2B SaaS, AI, Computer Vision or technology-based organisations.
• Prior experience in marketing AI-based products, Computer Vision solutions or other technology-driven products.
• Proven experience in digital marketing, demand generation and lead acquisition.
• Demonstrated ability to plan and execute marketing campaigns with measurable outcomes.
• Experience in marketing strategy, competitor analysis and product positioning.
• Experience in building or managing teams will be preferred.
• Strong understanding of B2B SaaS marketing and subscription-based business models.
• Knowledge of AI, Machine Learning and Computer Vision concepts and their business applications.
• Hands-on experience with Google Ads, LinkedIn Ads, SEO and SEM.
• Knowledge of CRM and marketing automation platforms such as HubSpot, Salesforce or Zoho.
• Strong content strategy, copywriting and brand communication skills.
• Understanding of lead generation, sales funnels and customer acquisition strategies.
• Proficiency in Google Analytics, Search Console and marketing reporting tools.
• Excellent communication, presentation and stakeholder management skills.
• Strong analytical thinking, problem-solving and decision-making abilities.
• Ability to manage multiple projects and work in a fast-paced environment.

6. Preferred Experience

• Prior experience working in a SaaS, AI, Computer Vision or technology-based organisation.
• Experience handling and managing a marketing team.
• Experience in team building, mentoring and scaling marketing operations.
• Experience in B2B technology product marketing and go-to-market execution.
• Exposure to international markets and enterprise customer acquisition will be an added advantage.

7. Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Marketing contribution to the sales pipeline.
• Improvement in lead-to-customer conversion rates.
• Reduction in customer acquisition cost (CAC).
• Growth in website traffic and organic search visibility.
• Performance and ROI of digital marketing campaigns.
• Brand awareness and social media engagement.
• Successful execution of product launches and GTM initiatives.
• Effectiveness in building and managing the marketing team.

8. What We Are Looking For

We are looking for a candidate who:

• Thinks strategically but is equally comfortable with hands-on execution.
• Understands how marketing contributes directly to business growth and revenue.
• Has a strong interest or background in AI and Computer Vision technologies.
• Can translate complex technical products into clear and compelling customer value propositions.
• Has the ability to build, lead and scale a marketing team.
• Takes ownership of marketing initiatives from planning to execution and performance measurement.
• Is proactive, analytical, creative and result-oriented.

Join Obraz and play a key role in strengthening our market presence, building our brand and driving the next phase of growth in the SaaS and AI technology space.