Business Development Representative (BDR)

OBRAZ Private Limited; Mannarkkad; On-site; INR 400,000 - 700,000; Full time

Job summary

Obraz Private Limited is seeking a results-driven Business Development Representative (BDR) to drive high-volume outbound prospecting in B2B SaaS, IT services, cloud, and AI. You will engage with CTOs, AI Directors, and VPs of Engineering across global markets to generate a qualified sales pipeline.

This highly technical B2B sales role requires confidence in engaging senior technical stakeholders, strong English communication, and a hunter mindset to build a robust pipeline.

Qualifications

• 1–3 years of relevant experience (SDR/BDR/Inside Sales) in B2B tech sales.
• Mandatory experience in B2B SaaS, IT services, Cloud, AI/ML, or Deep Tech sales.
• Strong cold-calling skills and ability to engage with senior technical stakeholders.

Responsibilities

• Execute high-volume outbound prospecting to generate SQLs.
• Qualify inbound/outbound leads using BANT or similar frameworks.
• Schedule discovery calls and product demonstrations for senior sales/closing team.
• Articulate value of AI/ML, computer vision, data pipelines, and cloud services.

Skills

B2B SaaS sales

Cold calling

English communication

Tech-savvy

Lead qualification

Education

Bachelor's degree

Tools

HubSpot

LinkedIn Sales Navigator

CRM software

Job description

Business Development Representative (BDR)

About Obraz

Obraz is a fast-growing technology company delivering custom Artificial Intelligence and Machine Learning solutions and enterprise-grade managed data annotation services.

We are looking for a highly driven, articulate, and technically curious Business Development Representative (BDR) with proven experience in B2B SaaS, IT Services, Cloud, AI, or Deep Tech sales.

In this role, you will play a critical role in our revenue generation efforts by engaging with CTOs, AI Directors, VPs of Engineering, Heads of Data Science, and other technology decision-makers across global markets to generate a qualified sales pipeline.

Important: This is a highly technical B2B sales role. Candidates must have a strong understanding of software and technology sales cycles and the ability to engage confidently with senior technical stakeholders.

Key Responsibilities

• Execute high-volume, highly targeted outbound prospecting campaigns through cold calling, personalized emails, and LinkedIn outreach to generate Sales Qualified Leads (SQLs).
• Qualify inbound and outbound leads using established B2B qualification frameworks such as BANT (Budget, Authority, Need, and Timeline).
• Schedule qualified discovery calls and product demonstrations for the CEO and senior sales or closing team.
• Understand and effectively communicate the value proposition of:
  • Custom AI/ML solutions
  • Computer Vision models
  • AI/ML engineering services
  • Data annotation and data pipeline solutions
• Handle technical and business objections from senior engineering and technology stakeholders.
• Identify decision-makers and navigate complex organizational structures to reach relevant stakeholders.
• Research target accounts and build prospect lists aligned with Obraz’s Ideal Customer Profile (ICP).
• Collaborate with the Marketing Manager and Lead Generation Operations Specialist to improve messaging, outreach sequences, and sales battle cards.
• Maintain accurate and up-to-date CRM records, including prospect activity, call outcomes, follow-ups, and pipeline progression.
• Continuously test and optimize prospecting approaches to improve response rates, meeting bookings, and conversion rates.

Required Skills & Experience

• 1–3 years of relevant experience as an SDR, BDR, Inside Sales Representative, or in a similar role.
• Mandatory experience in B2B SaaS, IT Services, Cloud, AI/ML, or Deep Tech sales.
• Strong cold-calling skills and confidence in engaging CTOs, VPs of Engineering, Heads of AI/Data Science, and other C-level technical executives.
• Strong understanding of:
  • B2B sales funnels
  • Lead qualification
  • Outbound prospecting
  • Sales development processes
  • Meeting generation and pipeline creation
• Hands-on experience with modern sales and prospecting tools, such as:
  • Outbound: Apollo.io, Outreach, Salesloft, etc.
  • CRM: HubSpot, Salesforce, Zoho CRM, etc.
  • Prospecting: LinkedIn Sales Navigator, ZoomInfo, etc.
• Ability to quickly understand and confidently use technical terminology related to AI, Machine Learning, Computer Vision, SaaS, and Data Pipelines.
• Excellent verbal and written communication skills in English.
• Ability to write concise, personalized, and compelling cold emails.
• Strong research, listening, and lead qualification skills.
• High resilience, coachability, ownership, and a persistent hunter mindset.

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, IT, Computer Science, or a related discipline.
• Previous experience selling:
  • Data annotation services
  • Computer Vision solutions
  • AI/ML solutions
  • SaaS products
  • Custom software development services
• Demonstrated track record of consistently meeting or exceeding meeting-booking or SQL-generation targets in a B2B technology sales role.
• Experience selling to international or global technology companies is an added advantage.

Key Performance Indicators (KPIs)

Performance will be measured against clearly defined sales development metrics, including:

• Sales Qualified Leads (SQLs): Number of qualified leads or meetings booked per month.
• Meeting Hold Rate: Percentage of booked meetings that take place.
• Outbound Activity: Volume of calls, emails, and LinkedIn outreach.
• Opportunity Conversion Rate: Percentage of meetings converting into qualified pipeline opportunities.
• CRM Data Accuracy and Hygiene: Completeness and accuracy of prospect and activity records.
• Outreach and Follow-up SLAs: Adherence to defined outreach and follow-up timelines.
• Target Account Quality: Quality and relevance of target accounts and prospects generated.

Ideal Candidate Profile

The ideal candidate is a tenacious, technology-savvy, and results-oriented B2B sales professional who thrives in a fast-paced environment.

You should be comfortable going beyond a sales script and having consultative conversations with technical decision-makers. You should be able to research a prospect’s business, understand potential technology challenges, identify relevant pain points, and position Obraz’s solutions appropriately.

You understand that selling AI, SaaS, and technology services requires strong research, structured follow-up, persistence, and the ability to act as a knowledgeable bridge between a prospect’s business problem and the right technical solution.

If you are highly driven, comfortable with technology, confident on the phone, and motivated by building a strong B2B sales pipeline, we would like to hear from you.