Marketing Manager

Cloudkaptan Consultancy Services; Kolkata District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

CloudKaptan is seeking an experienced marketing professional to manage its Marketing department from office in Kolkata. You will lead a team, ensure quality of all output, and collaborate with business units, delivery teams and regional teams across geographies.

The role emphasizes B2B marketing in IT services/fintech, team management, and strong writing and content leadership capabilities.

Qualifications

• 3–4 years of relevant B2B marketing, content marketing or corporate communications experience.
• Experience managing or coordinating a marketing, content or creative team with strong planning and project management.
• Solid understanding of content, digital marketing, social media and brand communication; excellent writing and editing skills.
• Ability to coordinate with senior stakeholders across geographies.

Responsibilities

• Manage day-to-day functioning of the Marketing department, planning and tracking deliverables.
• Lead and review work of content writers, designers, and marketing team members for brand consistency.
• Oversee production and publication of website content, blogs, case studies, and sales collateral.
• Collaborate with Delivery Unit Heads and sales teams to develop aligned marketing materials.
• Coordinate with regional teams to support campaigns, events, and client communications.
• Support execution of digital campaigns, webinars, events and partnerships.
• Coordinate award submissions and ensure timely completion.
• Monitor marketing performance and propose improvements.

Skills

B2B marketing

Team management

Content management

Digital marketing

Social media

Brand communication

Writing & editing

Education

Bachelor's or Master's in Marketing/Communications/Business

Job description

CloudKaptan is looking for an experienced marketing professional to manage its Marketing department and oversee the execution of marketing initiatives across the organisation. The role involves leading the internal marketing team, maintaining the quality and consistency of marketing output, and collaborating with business units, delivery teams and regional teams across geographies. The ideal candidate should have experience in B2B marketing, preferably within the IT services, technology or fintech industry, along with strong team management, communication and content management capabilities.

Roles & Responsibilities:

• Manage the day-to-day functioning of the Marketing department, including planning and tracking deliverables, assigning responsibilities and ensuring timely completion of marketing activities.
• Lead, guide and review the work of content writers, designers and other members of the marketing team, while maintaining the quality, accuracy, tone and consistency of all marketing communication in accordance with CloudKaptan's brand guidelines.
• Oversee the production, review and publication of marketing content, including website content, blogs, articles, social media posts, case studies, presentations, brochures, white papers and sales collateral, ensuring that content is original, well-researched and relevant to the intended audience.
• Work closely with Delivery Unit Heads, subject-matter experts, sales teams and other internal stakeholders to develop sales collateral, delivery collateral, case studies and other business-support materials aligned with business priorities.
• Coordinate with regional and geography teams to support campaigns, events, client communications and market-specific marketing requirements, including occasional early-morning or late-evening meetings with international teams across different time zones.
• Support the execution of digital campaigns, social media activities, webinars, events, partnerships and other brand-building initiatives.
• Manage and coordinate award submissions and related activities, including identifying relevant industry awards, gathering required information and ensuring timely submissions.
• Monitor marketing performance and recommend improvements based on campaign results, engagement metrics and business requirements.
• Manage external vendors or agencies whenever required.

Skills & Qualification:

• Bachelors or Master’s degree in Marketing, Communications, Business Administration or a related field, with 3–4 years of relevant B2B marketing, content marketing or corporate communications experience.
• Experience managing or coordinating a marketing, content or creative team, with strong planning, ownership and project-management skills.
• Strong understanding of content, digital marketing, social media and brand communication, with excellent writing, editing and proofreading skills.
• Ability to manage multiple priorities and coordinate effectively with senior stakeholders, departments and teams across geographies.

Experience: 3–6 years

Job Location: Kolkata

Working Mode: Full-time, from office

Joining Date: Immediate/As mutually agreed