Assistant Manager - Marketing

GRAMAX; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

GRAMAX is seeking a dynamic Marketing Lead to plan and execute comprehensive B2B marketing strategies in India. You will manage offline and online campaigns, content creation, and demand generation in collaboration with Sales and BD teams.

You will oversee digital presence, CRM and marketing automation tools, and coordinate with agencies to deliver high-quality marketing collateral and events. Strong writing and stakeholder-management skills are essential.

Qualifications

• Experience in B2B Marketing and Digital Marketing.
• Strong content writing, copywriting, and corporate communication.
• Experience in managing events, webinars, conferences, and exhibitions.
• Strong project management and stakeholder coordination skills.
• Knowledge of the cybersecurity/IT services industry will be an added advantage.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives.
• Plan and execute offline marketing campaigns, including activations, print campaigns, outdoor branding, events, conferences, exhibitions, workshops, and promotions.
• Manage the company’s digital marketing presence across website, social media, email, and other channels.
• Create and manage marketing content such as brochures, presentations, blogs, newsletters, case studies, articles, and social media posts.
• Drive lead-generation and demand-generation campaigns with Sales/BBD teams.
• Coordinate with internal teams and external agencies for campaigns and collateral.
• Monitor brand messaging across channels and support corporate communications.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Track KPIs and campaign performance with analytics dashboards; provide actionable insights.

Skills

Integrated marketing strategy

Digital marketing

Content marketing

Lead generation

Social media marketing

Branding

Marketing analytics

CRM

Marketing automation

Project management

Tools

CRM platforms

Marketing automation tools

Analytics dashboards

Job description

• Develop and execute integrated marketing strategies and campaigns aligned with business objectives.
• Plan and execute offline marketing campaigns, including corporate activations, print campaigns, outdoor branding, industry events, conferences, exhibitions, workshops, and promotional activities.
• Manage the company’s digital marketing presence, including website, social media, email marketing, and other digital channels.
• Create and manage high-quality marketing content, including brochures, presentations, blogs, newsletters, case studies, articles, and social media content.
• Drive lead-generation and demand-generation campaigns in collaboration with the Sales and Business Development teams.
• Manage the company’s social media platforms and develop content calendars to improve brand visibility and engagement.
• Coordinate with internal teams and external agencies/vendors for creative design, content development, campaigns, and marketing collateral.
• Support branding and corporate communication initiatives to ensure consistent brand messaging across channels.
• Conduct market research and competitor analysis to identify market trends, customer needs, and new opportunities.
• Track and analyze marketing campaign performance using relevant KPIs, analytics, and dashboards, and provide actionable insights.
• Manage marketing budgets, campaign timelines, and vendor deliverables effectively.
• Develop marketing materials to support sales proposals, client presentations, RFPs, and business development activities.
• Build relationships with relevant industry associations, media, technology partners, and event organizers.
• Monitor emerging trends in cybersecurity, technology, incorporate relevant opportunities into marketing plans.
• Strong understanding of B2B Marketing and Digital Marketing.
• Experience in content marketing, social media marketing, email marketing, and lead generation.
• Strong content writing, copywriting, and corporate communication skills.
• Experience in managing events, webinars, conferences, and exhibitions.
• Strong project management and stakeholder coordination skills.
• Ability to work with creative agencies, designers, vendors, and external partners.
• Good understanding of CRM and marketing automation platforms.
• Strong analytical and problem-solving abilities, hands-on with making creatives.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deliver within deadlines.
• Knowledge of the cybersecurity/IT services industry will be an added advantage.