Marketing Manager

Bidhan School; Durgapur; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Bidhan School in Durgapur, West Bengal, seeks a marketing leader to drive strategic planning, campaign management, and market research. You will lead a diverse internal team, shape budgets for campaigns, and collaborate with product management, sales, and external agencies to ensure cohesive messaging and strong product demand.

The role emphasizes mentoring a marketing team, maximizing ROI, and identifying opportunities through market insights in an educational context.

Qualifications

• Strategic marketing planning and leadership experience.

Responsibilities

• Strategic Planning: Develop comprehensive marketing plans, including pricing strategies, target audience identification, and promotional tactics.
• Campaign Management: Oversee end-to-end marketing campaigns
• Market Research: Analyze consumer trends, market data, and competitor activities to identify new opportunities.
• Team Leadership: Lead, mentor, and manage the internal marketing team, including specialists and assistants.
• Budgeting & ROI: Manage the marketing budget and track, report, and analyze campaign performance to maximize ROI.
• Collaboration: Coordinate with product management, sales, and external agencies to ensure cohesive messaging and product demand.

Job description

Strategic Planning: Develop comprehensive marketing plans, including pricing strategies, target audience identification, and promotional tactics.

Campaign Management: Oversee end-to-end marketing campaigns

Market Research: Analyze consumer trends, market data, and competitor activities to identify new opportunities.

Team Leadership: Lead, mentor, and manage the internal marketing team, including specialists and assistants.

Budgeting & ROI: Manage the marketing budget and track, report, and analyze campaign performance to maximize ROI.

Collaboration: Coordinate with product management, sales, and external agencies to ensure cohesive messaging and product demand. Role & responsibilities