Marketing Executive

Genius Consultants; Kolkata District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Genius Consultants in Kolkata seeks a versatile marketing professional to lead Brand & Product Marketing, manage launches and extensions, and boost brand visibility across ATL, BTL and digital channels. You will coordinate Trade & Channel Marketing, Consumer Promotions, Market Research and Budget & Vendor Management to strengthen distribution, drive ROI, and ensure consistent brand communication.

This role requires collaboration with sales teams and external agencies to deliver integrated

Responsibilities

• Develop and implement brand strategies aligned with company objectives.
• Manage end-to-end product lifecycle including launches, relaunches, and extensions.
• Drive brand visibility across ATL, BTL, and digital platforms.
• Ensure consistent brand communication across all touchpoints.
• Design and execute trade marketing programs for GT, MT, and institutional channels.
• Plan schemes, promotions, and POSM for distributors and retailers.
• Work closely with the sales team to improve distribution, visibility, and secondary sales.
• Plan consumer promotions, sampling activities, and activation programs.
• Analyze consumer insights, market trends, and competitive activities.
• Coordinate with agencies for creatives, packaging, and campaign execution.
• Conduct market studies on pricing, consumer preferences, and competitor benchmarking.
• Track brand health, market share, and ROI of marketing campaigns.
• Use insights to improve product positioning and communication.
• Prepare and manage the annual marketing budget.
• Negotiate with vendors, agencies, printers, and media partners.
• Ensure timely execution within approved budgets.

Job description

Brand & Product Marketing

1. Develop and implement brand strategies aligned with company objectives.
2. Manage end-to-end product lifecycle including launches, relaunches, and extensions.
3. Drive brand visibility across ATL, BTL, and digital platforms.
4. Ensure consistent brand communication across all touchpoints.

Trade & Channel Marketing

1. Design and execute trade marketing programs for GT, MT, and institutional channels.
2. Plan schemes, promotions, and POSM for distributors and retailers.
3. Work closely with the sales team to improve distribution, visibility, and secondary sales.

Consumer Marketing & Promotions

1. Plan consumer promotions, sampling activities, and activation programs.
2. Analyze consumer insights, market trends, and competitive activities.
3. Coordinate with agencies for creatives, packaging, and campaign execution.

Market Research & Analysis

1. Conduct market studies on pricing, consumer preferences, and competitor benchmarking.
2. Track brand health, market share, and ROI of marketing campaigns.
3. Use insights to improve product positioning and communication.

Budget & Vendor Management

1. Prepare and manage the annual marketing budget.
2. Negotiate with vendors, agencies, printers, and media partners.
3. Ensure timely execution within approved budgets.