Marketing Manager

Evos Buildcon; Khordha; On-site; INR 400,000 - 600,000; Full time

Job summary

Evos Buildcon is seeking a lead generation specialist in India to drive multi-channel campaigns and optimize the lead funnel from acquisition to handover.

The role involves coordinating with agencies and partners, tracking performance, and delivering timely reports to improve lead quality and conversion rates. Collaboration with Sales/CRM teams will be essential for aligned priorities.

Responsibilities

• Execute lead generation campaigns across digital, offline, referral, alliance, and partner channels to achieve targets.
• Coordinate with agencies, channel partners, aggregators, and vendors to ensure timely execution and delivery.
• Track the lead funnel from acquisition to handover, identifying gaps and recommending corrective actions.
• Prepare and publish dashboards and performance updates related to lead generation activities.
• Ensure campaigns run on time and within budgets and business priorities.
• Monitor and optimize lead sources to improve volume, quality, and channel efficiency.
• Resolve lead data issues by reconciling CRM and agency reports.
• Support Sales and CRM teams with timely lead allocation and information sharing.

Job description

JD

• Execute lead generation campaigns across digital, offline, referral, alliance, and partner channels to achieve approved lead targets.
• Coordinate with agencies, channel partners, aggregators, and vendors to ensure timely execution and delivery against agreed performance metrics.
• Track and monitor the lead funnel from acquisition to handover, identifying gaps and recommending corrective actions.
• Prepare and publish periodic reports, dashboards, and performance updates related to lead generation activities.
• Ensure effective execution of approved campaigns in line with timelines, budgets, and business priorities.
• Monitor and optimize lead sources to improve volume, lead quality, and channel efficiency.
• Conduct lead reconciliation with CRM, Sales, and agency reports to ensure accuracy and completeness of lead data.
• Maintain and update lead generation dashboards, MIS reports, and performance trackers for management review.
• Resolve operational escalations related to lead quality, source discrepancies, campaign performance, and stakeholder concerns.
• Support Sales and CRM teams by ensuring timely lead allocation, information sharing, and alignment on conversion priorities.

KPI

• 1. Revenue & Lead Contribution
• 2. Strategy & Execution Excellence
• 3. Quality & Governance
• 4. Team & Cross-Functional Coordination
• 5. Innovation & Continuous Improvement