Marketing Automation Lead

r3 Consultant; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

A leading consulting firm in Bengaluru is seeking a Marketing Automation Associate/Sr. Associate to manage online marketing campaigns and refine lead management processes. The successful candidate will monitor leads, use Salesforce.com and marketing tools for data analysis, and collaborate closely with sales teams to ensure leads are efficiently managed. Strong analytical skills and experience with lead management are required for this role.

Qualifications

• Experience in marketing automation and lead management processes.
• Strong analytical skills to assess lead engagement and conversion rates.
• Ability to collaborate with multiple teams including marketing and sales.

Responsibilities

• Monitor online marketing campaigns and inquiries from websites.
• Refine lead management processes with the marketing team.
• Produce reports on lead progress and conversion metrics.

Skills

Lead management

Marketing automation

Salesforce.com

Data analysis

Tools

Salesforce.com

Marketing automation tools

Job description

Marketing Automation Leads Management – Associate / Sr. Associate

• Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites.
• Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments.
• Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand‑off to sales with the broader organization as needed.
• Assess and recommend methods to optimize and streamline the lead process.
• Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth.
• Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads.
• Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs.
• Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.
• Collaborate with marketing & sales to understand when a lead is sales ready based on scoring demographic & behavioral factors.
• Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required.
• Determine and assign sales qualified leads to the appropriate sales person.
• Assign other inquiries to appropriate department, or address feedback directly.