Marketing Lead

Blue5Green; Chennai District; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

A leading technology services company located in Chennai is seeking a Marketing Lead to define and execute their overall marketing strategy. This role requires extensive experience in B2B marketing, strong collaboration skills with sales and leadership teams, and the ability to oversee multi-channel campaigns. You will be responsible for aligning marketing initiatives with business objectives, contributing to revenue growth, and ensuring the clarity of messaging and brand voice. Join us to make a significant impact!

Qualifications

• Proven experience in leading marketing strategies and campaigns.
• Strong understanding of B2B marketing and digital channels.
• Ability to collaborate with sales and leadership teams effectively.

Responsibilities

• Define and execute the go-to-market strategy.
• Own annual and quarterly marketing plans.
• Identify priority target accounts and customer segments.
• Lead development of sales enablement content.
• Govern the content roadmap for the buyer journey.
• Oversee content creation for various channels.
• Oversee content creation for blogs, social media, newsletters, websites, and GTM campaigns by setting direction, reviewing quality, and approving final outputs.
• Act as final approver for brand voice, messaging consistency, and narrative accuracy across all external-facing assets.

Job description

JD - Marketing Lead

Blue5Green is a global leader in Salesforce development and digital transformation services, delivering technology-driven solutions that help enterprises reimagine and optimize their business processes. Positioned at the intersection of innovation, technology, and strategy, we partner with organizations worldwide to accelerate growth and scale effectively.

Location: Chennai

Schedule: 10:00 AM – 7:00 PM IST.

Role Overview

As the Marketing Lead at Blue5Green, you will be responsible for defining, owning, and executing the overall marketing strategy aligned with business objectives and revenue outcomes. This role goes beyond execution—you will lead campaign ideation, guide content and messaging, collaborate closely with sales and leadership teams, and ensure measurable contribution to pipeline, deal velocity, and brand credibility. You will serve as the single-point owner for marketing direction, ensuring clarity across positioning, priorities, and execution while enabling the team to deliver consistently and at scale. You will act as the central marketing owner, driving integrated campaigns across digital channels, shaping thought leadership, and enabling commercial teams with high-impact marketing assets.

Key Responsibilities

• Define and execute Blue5Green’s end-to-end go-to-market strategy across services, industries, and geographies with clear alignment to revenue targets and priority offerings.
• Own annual and quarterly marketing plans aligned with sales pipeline targets, account priorities, and growth objectives.
• Identify priority target accounts, customer segments, and campaign themes in partnership with business leaders.
• Partner with sales leadership to define ICPs, buying personas, and messaging that directly support deal creation and progression.
• Lead the development of pitch decks, campaign narratives, thought starters, and sales enablement content used directly in customer conversations and deal cycles.
• Define and govern a content roadmap aligned to awareness, consideration, and decision stages of the B2B buyer journey.
• Oversee content creation for blogs, social media, newsletters, websites, and GTM campaigns by setting direction, reviewing quality, and approving final outputs.
• Act as final approver for brand voice, messaging consistency, and narrative accuracy across all external-facing assets.