Marketing Manager

The Flower Puff Girlz; Jhajjar; On-site; INR 720,000 - 1,200,000; Full time

Job summary

The Flower Puff Girlz in Bahadurgarh, Haryana seeks a seasoned marketing professional to drive international sourcing initiatives and export liaison efforts. You will leverage existing buying house networks, identify new partners, and expand to new markets while shaping product development and strategic growth.

You will work with sales, QA, production and accounts to align pricing, packaging and materials with buyer requirements, track market trends, and build a strong lead pipeline through

Qualifications

• At least 3 years of experience with a buying house, export company, sourcing office, or merchandising team.
• Strong understanding of international procurement and product approval cycles.
• Experience with packaging materials or industrial products is an advantage.

Responsibilities

• Use existing buying house networks to promote and position our desiccant products.
• Identify and onboard new buying houses, sourcing offices, export agents, and trading partners.
• Explore new markets across industries, geographies, and product categories.
• Conduct competitor and market research to identify trends and opportunities.
• Build a strong lead pipeline through exhibitions, digital platforms, LinkedIn, and networking.
• Convert export enquiries into long-term business accounts.
• Enhance brand visibility across global markets.
• Support planning and execution of digital and offline marketing campaigns.
• Assist in creating marketing collaterals, product decks, and export-focused communication.
• Represent the company at exhibitions, buyer meetings, and industry events.
• Work closely with the sales team on quotations, pricing inputs, and customer-facing materials.
• Provide market insights to enhance existing products or guide new product development.
• Identify packaging and material gaps for buyers and propose relevant product extensions.
• Collaborate with QA, production, and accounts teams to fulfil client requirements.
• Track industry pricing, standards, and maintain competitive intelligence.
• Prepare sales reports, development updates, and performance metrics for management review.

Skills

Marketing strategy

Vendor development

International procurement

Market research

Bilingual communication

Negotiation

Excel/Google Sheets

ERP familiarity

Tools

Tally

ZOHO Books

ERP platforms

Job description

We are seeking a seasoned marketing professional with hands-on experience working with buying houses or export liaison teams. The ideal candidate should have a strong grasp of international sourcing, vendor development, and category expansion. This role will focus on driving marketing initiatives, opening new export markets, strengthening relationships with buying houses, and supporting product development and strategic growth.

Key Responsibilities

A. Market and Business Development

• Use existing buying house networks to promote and position our desiccant products.
• Identify and onboard new buying houses, sourcing offices, export agents, and trading partners.
• Explore new markets across industries, geographies, and product categories.
• Conduct competitor and market research to identify trends and opportunities.
• Build a strong lead pipeline through exhibitions, digital platforms, LinkedIn, and networking.
• Convert export enquiries into long-term business accounts.
• Enhance brand visibility across global markets.

B. Marketing and Brand Development

• Support planning and execution of digital and offline marketing campaigns.
• Assist in creating marketing collaterals, product decks, and export-focused communication.
• Represent the company at exhibitions, buyer meetings, and industry events.
• Work closely with the sales team on quotations, pricing inputs, and customer-facing materials.

C. Product and Operational Strategy

• Provide market insights to enhance existing products or guide new product development.
• Identify packaging and material gaps for buyers and propose relevant product extensions.
• Collaborate with QA, production, and accounts teams to fulfil client requirements.
• Track industry pricing, standards, and maintain competitive intelligence.
• Prepare sales reports, development updates, and performance metrics for management review.

Required Experience

• At least 3 years of experience with a buying house, export company, sourcing office, or merchandising team.
• Strong understanding of international procurement and product approval cycles.
• Demonstrated success in vendor development, B2B marketing, or export market growth.
• Experience with packaging materials or industrial products is an advantage.

Skills and Competencies

• Excellent bilingual communication and relationship-building skills.
• Strong negotiation, costing, and presentation capabilities.
• Proficient in market research and data analysis using Excel or Google Sheets.
• Proven networking and lead generation skills with existing industry contacts.
• Strategic thinking for market entry and positioning.
• Self-motivated with a strong growth mindset.
• Familiarity with Tally, ZOHO Books, or similar ERP platforms.

Location: Bahadurgarh, Haryana
CTC- Rs, 7,20,000 - Rs. 12,00,000