Marketing Manager

Nishani Studio; Jaipur; On-site; INR 900,000 - 1,300,000; Full time

Job summary

NISHANI, based in Sitapura Industrial Area, Jaipur, is hiring a Marketing Manager to own the marketing function. This high-ownership role collaborates with founders and the creative team to grow our customer base and revenue across channels.

We seek 4–7 years of marketing experience in D2C/commercial brands, with strong skills in brand building, digital and performance marketing, and hands-on Meta/Google Ads. In-office, full-time, 6 days a week.

Qualifications

• 4–7 years of experience in marketing, preferably with a D2C, consumer or e-commerce brand.
• Strong understanding of brand building, digital marketing and performance marketing.
• Hands-on experience with Meta and Google Ads.
• Strong understanding of ecommerce and the online customer journey.
• Commercially minded with ability to connect marketing activity to sales and revenue.
• Comfortable working with data and marketing performance metrics.

Responsibilities

• Develop and own NISHANI’s overall marketing strategy and calendar.
• Plan and execute product launches, seasonal campaigns, offers and offline initiatives.
• Own and manage Meta and Google Ads; partner with creative to test and optimise ads.
• Analyse marketing performance including ROAS, CAC, AOV, conversion and revenue.
• Balance short-term performance with long-term brand building.
• Own the strategic social media and content calendar; brief and coordinate with creatives.
• Own the marketing side of Shopify and the online store; improve customer journey and conversions.
• Develop retention channels like WhatsApp and email marketing; build a community.

Skills

Brand building

Digital marketing

Performance marketing

Team leadership

Data-driven

Strategic thinking

Content planning

Tools

Meta Ads

Google Ads

Shopify

Email marketing

WhatsApp marketing

Job description

We’re looking for a Marketing Manager to take ownership of the marketing function at NISHANI, based in Sitapura Industrial Area, Jaipur.

This is a high-ownership role for someone who understands both brand building and business growth — someone who can think strategically, understand the numbers, build a team and turn ideas into execution.

You’ll work closely with the founders and creative team to build NISHANI, grow our customer base and drive revenue across channels.

What you’ll be doing

Marketing Manager

We’re looking for a Marketing Manager to take ownership of the marketing function at NISHANI, based in Sitapura Industrial Area, Jaipur.

This is a high-ownership role for someone who understands both brand building and business growth — someone who can think strategically, understand the numbers, build a team and turn ideas into execution.

You’ll work closely with the founders and creative team to build NISHANI, grow our customer base and drive revenue across channels.

Brand & Marketing Strategy

• Develop and own NISHANI’s overall marketing strategy and calendar
• Build campaigns and initiatives that strengthen the brand while driving business results
• Plan and execute product launches, seasonal campaigns, offers and offline initiatives such as pop-ups and events

Performance & Growth

• Own and manage Meta and Google Ads
• Work closely with the creative team to develop, test and optimise high-performing ad creatives
• Analyse marketing performance and key metrics including ROAS, CAC, AOV, conversion rate and revenue
• Balance short-term performance with long-term brand building

Content & Creative

• Own the strategic social media and content calendar
• Develop creative direction and briefs for social media and paid campaigns
• Work closely with the creative team to create content that is engaging, distinctive and true to the NISHANI brand
• Coordinate with external agencies for photoshoots and other creative requirements

E-commerce & Marketplaces

• Own the marketing side of Shopify and the online store
• Identify opportunities to improve the customer journey, merchandising and conversion
• Stay updated on marketplace trends and opportunities

Customer Retention & Community

• Develop and execute WhatsApp and email marketing
• Build strategies to increase customer retention and repeat purchases
• Develop and grow a strong NISHANI community

Team & Collaboration

• Build and manage the marketing team alongside the founders
• Work across creative, e-commerce and external partners to take projects from idea to execution

What we’re looking for

• 4–7 years of experience in marketing, preferably with a D2C, consumer or e-commerce brand
• Strong understanding of brand building, digital marketing and performance marketing
• Hands‑on experience with Meta and Google Ads
• Strong understanding of e-commerce and the online customer journey
• Strong commercially minded, with the ability to connect marketing activity to sales and revenue
• Comfortable working with data and marketing performance metrics
• Strong creative judgement and an understanding of whatever?
• Ability to balance brand building with performance
• Strong strategic thinking combined with excellent execution skills
• Experience managing people or the ability to build and lead a team

Preferred

Experience working with luxury, premium or fashion/lifestyle brands, particularly those targeting a female consumer audience, will be an advantage.

Most importantly, we’re looking for someone who can think like a brand builder, understand the business and get things done.

What you can expect

• Direct collaboration with the founders
• The opportunity to build and shape the marketing team
• Ownership across brand, performance, e-commerce, retention and community
• The opportunity to work across both strategy and execution
• A fast-moving environment where you can experiment, test and build

Role Details

Location: Sitapura Industrial Area, Jaipur

Work arrangement: Full-time, in-office

Working days: 6 days a week

Experience: 4–7 years

About NISHANI

NISHANI is a modular silver jewellery brand by DEREWALA Industries. We’re building a brand around versatile, thoughtful jewellery that allows customers to mix, match and personalise their pieces.

As a growing brand, we’re looking for someone who wants to take ownership, build things from the ground up and grow with NISHANI.