Marketing Manager

Jewellery Manufacturing Company; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Jewellery Manufacturing Company in Mumbai seeks a Marketing Manager to build and own our marketing engine. You will work directly with the CEO, lead retention and acquisition, and develop a US-focused B2B narrative using AI to drive measurable growth.

You'll craft campaigns, manage content, and build a repeatable process for partner outreach. This hands-on role requires a strategic mindset, strong written English, and 3+ years of marketing experience.

Qualifications

• Marketing generalist with strong judgment and emotional intelligence.
• Ownership and execution skills to take goals through to completion.
• Proven ability to leverage AI to solve marketing problems.
• Excellent written and spoken English for a US business audience.
• Hands-on experience with Instagram, Facebook and LinkedIn marketing.
• 3+ years of marketing experience; jewelry industry experience not required.

Responsibilities

• Core Marketing:Retention—create campaigns and communications to keep partners buying.
• Acquisition—build prospect lists and run targeted outreach with follow-ups.
• Product launches—own marketing for new releases and coordinate go-to-market.
• Brand & Digital Presence—build and update the website, manage social presence.
• Measurement & learning—track KPIs and iterate marketing approaches.

Skills

Marketing generalist

Ownership & execution

AI leverage

English communication

Social media marketing

Marketing experience

Job description

MARKETING MANAGER

Location: Mumbai (Andheri East) in-office role.
Schedule: Full-time, 5-day work week (Monday to Friday)

Why We Exist

We are the precision manufacturing back end behind some of America's fastest-growing made-to-order jewelry brands with teams across the US and Mumbai.

Jewelry retail is shifting from "pick from the case" to "made just for you." That changes everything: the retailer is now selling a promise the product doesn't exist yet — and every delay, quality miss, or subcontractor failure lands on their reputation. Often on an engagement ring for the biggest day of someone's life. That's why made-to-order brands hit a ceiling: it's not demand that caps their growth. It's the back end.

We remove that ceiling. One manufacturing partner, consistent timelines, quality that holds — so brands can sell "made just for you" and scale on it. We don't do this for everyone: we choose a select number of partners and build around them.

We do what we say — to our partners, and to our people.

Why Join Us

The company has grown for over a decade on word of mouth alone — no dedicated marketing engine, no outbound program, and no paid advertising — from a small US-based team that believed in the mission to a driven team across two countries, running around the clock. A company that grows like that without marketing? Imagine what it does with it.

Now we're ready to build the marketing engine — someone to help us partner with the right brands and keep our existing partnerships strong. That's the job.

• A clean start — You'll be our first dedicated marketing hire. You establish the function, run it, and have clear ownership of the results. If it grows into a team, you'll have the opportunity to lead it.
• The direction is clear — execution is yours — we've defined who we're targeting, the message, and the model. The product already sells: our partners stay for years. Your job is to figure out the best way to execute and run it.
• No bureaucracy — you work directly with the CEO. No committees. Ideas become action in days.
• AI in everything — AI isn't a side project here; it's how we work. Use it to solve problems, build systems, and get results — with the freedom and backing to do it.
• Build a US-market track record from Mumbai — your work is built for US retailers, giving you direct experience with US B2B positioning, outreach, content, and customer communication.

Our Culture

We run on a culture of discipline: clear priorities, weekly accountability, real follow-through. Not everyone is a fit — and that's by design. We hire for values first:

• Customer Focused — start with what creates the best outcome for the partner.
• Understand the Why — know the reason behind the work, not just the task.
• Own the Outcome — take responsibility for the result. If something doesn't work, own it, learn from it, and drive the fix.
• Think in Solutions — bring solutions, not just problems.
• Proud of Your Work — quality you would put your name on.

The Role

You’ll work directly with the CEO based in the US, with a weekly check-in on metrics and priorities.

We’re not hiring a channel specialist — we’re hiring a problem solver who figures things out with AI as leverage and keeps adapting as the tools change. Our marketing is targeted and personal — we don’t mass-market.

This is a hands‑on role: you’ll personally build, write, test, and improve the work — not just manage agencies or specialists.

You’ll get clear priorities, then run independently. You won’t be expected to tackle everything at once — we’ll set a small number of priorities each quarter, and you’ll own figuring out how to execute them well.

Your first big project: a company rebrand — rolling out the new brand across every surface, including building a new website with AI.

What Success Looks Like

• Launch the company rebrand cleanly across the website, social media, email, documents, and customer communications.
• Build a repeatable acquisition engine that consistently creates qualified conversations with the retailers we want to work with.
• Keep existing partners engaged with relevant products, capabilities, and opportunities that give them reasons to keep buying.
• Make marketing measurable and repeatable — know what's working, improve what isn't, and turn successful efforts into systems.

What You’ll Do

Core Marketing

• Retention — Create email campaigns and shipment flyers that keep our retail partners informed and actively buying.
• Acquisition — Build and research our prospect list (we’ll train you on our method), then run targeted, personal outreach with consistent follow-ups. The goal: get interested prospects on a call with the CEO.
• Product launches — Own the marketing for new product releases so partners see them and buy. We build the strategy together.
• Partner support — Create marketing assets and graphic design for specific partner needs.
• Measurement & learning — Track simple KPIs for each initiative, understand what's working and what isn't, and continuously improve the approach.
• Special projects — Build the marketing to kick off something new — a venture, an event, a market test — then hand it to a dedicated team as it grows.

Brand & Digital Presence

• Website — Build the new website with AI, then keep it updated and on-brand.
• Own customer-facing social media — Manage Instagram and Facebook, plus all customer-facing LinkedIn content, posts, comments, and inquiries, ensuring these pages are polished and credible when prospects visit them after receiving our outreach. HR owns employer‑and‑candidate-facing LinkedIn activity and Glassdoor; coordinate with HR on the shared LinkedIn page and posting calendar.
• Create content at the Mumbai office and factory; coordinate US‑side content with US teammates and remote collaboration tools.

What We’re Looking For

• A marketing generalist with strong judgment, taste, and emotional intelligence.
• Ownership & execution — you take a clear goal, figure out the best way to achieve it, make sound decisions along the way, and get the work finished.
• Learning velocity — you don't need to know every tool today. You learn quickly, test new tools, and figure out how to use them to get better results.
• Proven AI leverage — show us real work you've created with AI, what problem you were solving, and how AI helped you solve the problem.
• Excellent written and spoken English — especially the ability to communicate clearly, naturally, and concisely with a US business audience.
• Hands‑on experience with Instagram, Facebook, and LinkedIn.
• 3+ years of marketing experience — what you can do matters more than your years.
• Jewelry experience isn't required — we’ll teach you the industry.