Marketing Manager

Club Mahindra; Indore District; On-site; INR 450,000 - 700,000; Full time

Job summary

Club Mahindra is seeking a strategic alliance professional to drive B2B partnerships across BFSI, IT-ITES, manufacturing, logistics and retail. You will architect sector strategies at the cohort and industry level and design branch-level execution frameworks.

The role involves creating and managing a robust funnel, signing regional alliances, and coordinating with internal teams to deliver value to partners.

Responsibilities

• Create strategy at cohort/Industry level for targeting B2B partnerships across BFSI, IT-ITES, Manufacturing, Logistics, Retail.
• Design framework for execution of alliance acquisition at Branch level.
• Creation of Funnel by doing Hunting and Farming of customers.
• Signing Branch/Regional alliances with corporates, PSUs, retail, financial institutions, E-commerce players etc.
• Design and evaluate BTL/ Field marketing/ promotions/ brand activation for lead generation.
• Focus on alliances that contribute solicited / Consented leads of partner customer base such as Banks, Loyalty Programs, Premium base.
• Design special offers from Club Mahindra for alliance and partner customer base.
• Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs.
• Set benchmarks in process compliance for Lead to sale.
• Ensure closure of Agreement / Contracts with clients / partners.
• Maintain Dashboarding of Funnel and do funnel management for Individual and branch Targets.

Job description

Role & responsibilities

1. 1. Create Strategy at cohort / Industry level for targeting B2B partnership ( BFSI, IT-ITES, Manufacturing , Logistics , Retail )
2. 2. Design framework for execution of alliance acquisition at Branch level
3. 3. Creation of Funnel by doing Hunting and Farming of customers
4. 4. Signing Branch / Regional alliances with corporates, PSUs, retail, financial institutions, E-commerce players etc.
5. 5. Design and evaluate BTL/ Field marketing/ promotions/ brand activation for lead generation.
6. 6. Focus on alliances that contribute solicited / Consented leads of partner customer base such as Banks, Loyalty Programs, Premium base
7. 7. Design special offers from Club Mahindra for alliance and partner customer base
8. 8. Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs
9. 9. Set benchmarks in process compliance for Lead to sale
10. 10. Ensure closure of Agreement / Contracts with clients / partners
11. 11. Maintain Dashboarding of Funnel and do funnel management for Individual and branch Targets