Marketing Manager

K12 Techno Services; Jaipur, Alwar, Bhilwara; On-site; INR 900,000 - 1,500,000; Full time

Job summary

K12 Techno Services in Jaipur seeks a skilled Sales Manager to lead field sales teams, drive admissions targets, and coordinate with marketing. You will oversee 12 branches, train reps, and ensure process adherence.

The role focuses on planning BTL activities, events, school partnerships, and analyzing campaigns to boost lead generation and revenue, with strong collaboration across marketing and sales.

Responsibilities

• Lead and manage field sales teams across 12 branches.
• Ensure admissions targets are met consistently.
• Monitor team performance and provide training.
• Plan and execute BTL marketing activities and campaigns.
• Forge tie-ups with preschools and tutors to boost leads.
• Analyze market opportunities and develop field plans.
• Maintain relationships with external stakeholders to enhance brand visibility.
• Strategize campaigns to meet revenue goals.
• Coordinate with marketing and sales teams for aligned efforts.
• Organize and host promotional events to raise awareness.
• Track, analyze and present marketing performance with insights.

Job description

Role & responsibilities

Team and Branch Management:

• Lead and manage field sales teams of 510 members across 12 branches.
• Ensure that admissions targets are met consistently.
• Monitor team performance, provide training, and ensure adherence to processes.
• Plan and execute BTL (Below-the-Line) marketing activities, including events, campaigns, and tie-ups with preschools and tutors.
• Analyze market opportunities and develop actionable field marketing plans.
• Establish and maintain relationships with external stakeholders to enhance lead generation and brand visibility.
• Strategize and execute effective campaigns to meet revenue goals.
• Coordinate seamlessly with marketing and sales teams to align efforts and goals.
• Plan, organize, and host promotional events to increase awareness and engagement.
• Track, analyze, and present marketing performance and campaign results.
• Generate and share detailed marketing reports with actionable insights for improvement.