Integrated Marketing Lead

ACME Cleantech Solutions; Gurugram District; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

ACME Cleantech Solutions is seeking an Integrated Marketing Lead in Gurugram to drive end-to-end marketing across all group businesses. You will identify opportunities, translate priorities into actionable plans, and oversee campaigns from briefs to rollout, coordinating budgets, timelines, and vendors.

You will work with multiple brands and functions to ensure on-time delivery, brand consistency, and impact across online and offline channels, while building a centralized marketing calendar and

Qualifications

• Experience leading integrated marketing campaigns across multiple brands and channels.
• Ability to manage multiple campaigns across SBUs with tight timelines and budgets.
• Proven track record in sponsorships, activations, partnerships, events, and digital campaigns.
• Strong project management with clear briefs, approvals, and governance.
• Collaborates with internal teams and external partners to ensure execution discipline.

Responsibilities

• Identify and evaluate integrated marketing opportunities across SBUs, including sponsorships, partnerships, events, campaigns, digital initiatives, and organic visibility.
• Translate business priorities into actionable marketing plans and roadmaps across brands and product verticals.
• Lead end-to-end execution of marketing campaigns from brief to rollout and closure.
• Coordinate briefs, budgets, timelines, approvals, agencies, and production partners for on-time delivery.
• Collaborate with business teams, communications, brand, digital, design, procurement, and finance to maintain execution discipline.
• Drive integrated deployment across online and offline touchpoints with consistent messaging and brand alignment.
• Onboard vendors, coordinate agencies, track deliverables, and govern campaigns to minimize delays.
• Monitor performance and extract learnings to improve future marketing effectiveness.
• Maintain a central marketing calendar across businesses to improve visibility and resource coordination.
• Support senior leaders in strengthening marketing processes and execution standards.

Skills

Integrated marketing planning

Campaign operations

Sponsorship activation

Stakeholder management

Vendor management

Budget tracking

Brief writing

Brand consistency

Marketing calendar

Execution rigor

Job description

Role Purpose:

The Integrated Marketing Lead will drive end-to-end marketing implementation across ACME Group businesses, ensuring that marketing opportunities are identified, evaluated, and executed with consistency, speed, and strong business alignment. This role will be responsible for spotting high-value marketing opportunities across all SBUs, including sponsorships, partnerships, events, marketing activations, and organic marketing initiatives, while also managing campaign delivery through strong coordination of briefs, budgets, timelines, vendors, and internal stakeholders.

Role & responsibilities:

• 1. Identify and evaluate integrated marketing opportunities across all SBUs, including sponsorships, partnerships, events, marketing campaigns, digital initiatives, and organic visibility platforms.
• 2. Translate business priorities into actionable marketing plans and implementation roadmaps across multiple brands, products, and business verticals.
• 3. Lead execution of business marketing campaigns end to end, from brief development and planning through rollout, monitoring, and closure.
• 4. Ensure seamless coordination of campaign briefs, budgets, timelines, approvals, agencies, production partners, and cross-functional stakeholders for on-time delivery.
• 5. Work closely with business teams, corporate communications, brand, digital, design, procurement, finance, and external vendors to maintain execution discipline across channels.
• 6. Drive integrated deployment across online and offline touchpoints, ensuring message consistency, brand alignment, and execution quality.
• 7. Manage vendor onboarding, agency coordination, deliverable tracking, and campaign governance to minimize delays and execution gaps.
• 8. Monitor campaign performance, generate implementation learnings, and recommend improvements for future marketing effectiveness.
• 9. Build and maintain a central marketing calendar across businesses to improve visibility, prioritization, and resource coordination.
• 10. Support the SVP & Head of Corporate Communications and Brand in strengthening marketing processes, operating rhythm, and execution standards across the Group.

Preferred candidate profile:

• 1. Relevant experience of 812 years in integrated marketing, campaign execution, or marketing operations, preferably in diversified businesses or complex matrix organizations.
• 2. Strong experience in marketing implementation rather than only strategy or communications planning.
• 3. Proven ability to manage multiple campaigns simultaneously across business units, functions, and channels.
• 4. Experience handling sponsorships, brand activations, partnerships, events, digital campaigns, and organic marketing opportunities.
• 5. Strong project management capability, with close attention to timelines, budgets, approvals, and stakeholder coordination.
• 6. Ability to work across internal teams and external partners with a high degree of ownership and follow-through.
• 7. Strong written and verbal communication skills, with the ability to convert business needs into clear briefs and actionable plans.
• 8. Comfortable operating in a fast-paced environment with multiple priorities and senior stakeholder management.

Key Skills:

• 1. Integrated marketing planning and execution
• 2. Campaign operations and delivery management
• 3. Sponsorships and partnership activation
• 4. Cross-functional stakeholder management
• 5. Vendor and agency management
• 6. Budget tracking and timeline governance
• 7. Brief writing and campaign coordination
• 8. Brand consistency across channels
• 9. Marketing calendar and workflow management
• Execution rigor and problem solving