Marketing Manager

Motorola Mobility (a Lenovo Company); Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Lenovo is seeking a marketing professional in India to drive end-to-end campaigns for smartphone products from launch to PLC end. You will support media planning, execute social media and PR initiatives, and develop AI-driven optimization, KOL partnerships, and co-marketing plans across multiple channels.

Maintain an active online presence, measure performance, and collaborate with internal teams and external agencies to deliver brand objectives and sales outcomes.

Responsibilities

• Lead End-to-End Marketing Campaign Planning for India smartphone products from launch through PLC end
• Support media planning, execution and optimization across Online, Offline, B2B channels
• Develop and execute social media, PR, and AI/LLM-driven optimization, plus KOL and co-marketing plans
• Maintain social media presence and measure performance against goals
• Manage CRM and media assets (website, social platforms) and budgets
• Collaborate with Finance, SCM, eCom, Product, Retail and global teams and external agencies
• Drive leads, brand and funnel metrics that translate into sales performance
• Gather consumer insights from reviews, sentiment, and research
• Coordinate with agencies and vendors to ensure brand deliverables

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

• AI first marketing approach and thinking across all facets of marketing
• End to End Marketing Campaign Planning for India smartphone products - launch, LCM till PLC end
• Support media planning, execution and optimization for all product line on all relevant channels - Online, Offline, B2B
• Develop and execute social media, PR, always on AI/LLM optimization, always on KOL and co marketing plans across all potential partners
• Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
• CRM and own media management (website, social platforms etc.)
• Develop and monitor campaign budgets
• Management and coordination with all relevant internal (Finance, SCM, eCom, Product, Retail and Category - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner, retail / social / AEO agencies)
• Drive and deliver on business leads, brand and marketing funnel metrics that enable and results in final sales metrics
• Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
• Collaborate with agencies and other vendor partners to ensure brand deliverables

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.