Marketing Manager

Lenovo; Gurgaon; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Lenovo in India is seeking a dynamic marketing professional to lead AI-first marketing for smartphone products from launch through lifecycle, across online and offline channels.

You will drive social media, PR, KOL collaborations, CRM, and media planning, while coordinating with Finance, SCM, eCom, Product and external agencies to maximize leads and brand metrics.

Qualifications

• Experience designing end-to-end marketing campaigns.
• Strong collaboration with internal teams and external agencies.
• Proven ability to analyze campaign performance and report insights.

Responsibilities

• AI first marketing approach and thinking across all facets of marketing
• End to End Marketing Campaign Planning for India smartphone products - launch, LCM till PLC end
• Support media planning, execution and optimization for all product line on all relevant channels - Online, Offline, B2B
• Develop and execute social media, PR, always on AI/LLM optimization, always on KOL and co marketing plans across all potential partners
• Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
• CRM and own media management (website, social platforms etc.)
• Develop and monitor campaign budgets
• Management and coordination with all relevant internal (Finance, SCM, eCom, Product, Retail and Category - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner, retail / social / AEO agencies)
• Drive and deliver on business leads, brand and marketing funnel metrics that enable and results in final sales metrics
• Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
• Collaborate with agencies and other vendor partners to ensure brand deliverables

Job description

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

• AI first marketing approach and thinking across all facets of marketing
• End to End Marketing Campaign Planning for India smartphone products - launch, LCM till PLC end
• Support media planning, execution and optimization for all product line on all relevant channels - Online, Offline, B2B
• Develop and execute social media, PR, always on AI/LLM optimization, always on KOL and co marketing plans across all potential partners
• Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
• CRM and own media management (website, social platforms etc.)
• Develop and monitor campaign budgets
• Management and coordination with all relevant internal (Finance, SCM, eCom, Product, Retail and Category - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner, retail / social / AEO agencies)
• Drive and deliver on business leads, brand and marketing funnel metrics that enable and results in final sales metrics
• Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
• Collaborate with agencies and other vendor partners to ensure brand deliverables

#MBG

Additional Locations

• India - Haryana - Gurgaon
• India - Haryana - Gurgaon

General Information

Career area: Marketing

Country/Region: India

State: Haryana

City: Gurgaon

Full-time