Marketing Manager – Bakelite Foods

Bejobbed Incorporation Pvt Ltd; Pune District; On-site; INR 600,000 - 800,000; Full time

Job summary

Bejobbed Incorporation Pvt Ltd in Pune District is seeking a Marketing Manager to drive integrated marketing strategies including digital, trade marketing, and content strategy. This role will oversee marketing campaigns linked to sales targets and enhance customer experiences.

The ideal candidate has 3–6 years of experience in FMCG marketing and is adept in digital channels, analytics, and stakeholder collaboration, aiming to elevate brand presence across platforms.

Qualifications

• 3–6 years of relevant experience in FMCG or consumer brand marketing.
• Strong grip on digital channels and analytics.
• Ability to manage strategic and on-ground marketing initiatives.

Responsibilities

• Build and execute marketing plans tied to sales targets.
• Manage marketing budgets with ROI accountability.
• Oversee website updates and product listings optimization.

Skills

FMCG/consumer brand marketing experience

Digital channels expertise

Paid performance and analytics

Communication skills

Cross-functional stakeholder management

Job description

About the Company

Bakelite Foods is part of Malpani’s, founded by Mr. Sachin Malpani. Over the years, Malpani’s has built its identity on trust, innovation, and a deep understanding of consumer needs. Under this leadership, Bakelite Foods has established a strong market presence, offering high-quality and reliable food products across both offline and online channels. As Bakelite Foods continues to scale, the company is expanding its digital presence and strengthening its customer experience operations. This role will play a key part in supporting that growth and enhancing customer satisfaction.

Bakelite, under Malpani Group’s leadership, has built a solid reputation for delivering high-quality consumer products with a growing presence across offline and online markets. The company is now expanding its digital footprint and strengthening its customer experience function, making this a high-impact, growth-focused role.

Role Overview

Bakelite Food is looking for a Marketing Manager who can drive 360° brand-building: digital, trade marketing, BTL activations, content strategy, and sales-linked campaigns. This is a high-ownership role combining strategy and execution.

Key Responsibilities

Integrated Marketing Strategy

• Build & execute ROI-focused marketing plans tied to sales targets.
• Build content calendars and strengthen brand narrative across social channels.

Trade & BTL Marketing

• Supervise promoters, in-store branding, retail campaigns and POP materials.
• Conduct frequent market visits to understand consumer behaviour & retailer feedback.
• Execute sampling drives, exhibitions, society-level activations & brand experiences.

Digital & E-Commerce

• Oversee website updates and ensure product listings are optimised.
• Track analytics (traffic, conversions, ROAS, CAC) and produce monthly dashboards.
• Mentor Social Media Analyst and guide on content quality & performance.

Stakeholder + Budget Management

• Collaborate with agencies, designers, videographers & event partners.
• Manage marketing budgets effectively with ROI accountability.
• Drive new product launches and festive campaigns end-to-end.

Skills & Qualifications

• 3–6 years of relevant experience in FMCG/consumer brand marketing.
• Strong grip on digital channels, paid performance and analytics.
• Ability to execute both strategic and on-ground marketing.
• Excellent communication, planning and cross-functional stakeholder management.