Marketing Manager

Infogain; Bengaluru; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

A technology services company is looking for an experienced Marketing professional to develop and execute integrated marketing programs with a focus on Account-Based Marketing strategies. The ideal candidate should have over 10 years of experience in US field marketing within a B2B IT environment and possess strong project management and communication skills. This role involves managing marketing plans, building relationships with key stakeholders, and driving multi-channel marketing activities.

Qualifications

• 10+ years of US field marketing experience in a B2B IT or technology environment.
• Proven ability to execute virtual and in-person events remotely.
• Strong project management, communication, and organizational skills.
• Demonstrated success working with cross-functional and geographically dispersed teams.
• Strong analytical, reporting, and problem-solving skills.
• Knowledge of IT B2B software market, cultural nuances, and industry trends.

Responsibilities

• Implement the Account-Based Marketing (ABM) program to support strategic deal progression.
• Independently manage and execute marketing plans for specific ABM accounts.
• Build strong working relationships with stakeholders.
• Develop thought leadership content and collateral.
• Drive multi-channel marketing activities to generate leads.
• Manage analyst and advisory relations to improve brand visibility.
• Organize and manage US client and industry events.

Job description

Company Description

• Infogain is a Silicon Valley-based company with expertise in software platform engineering and deep domain skills in travel, retail, insurance, and high technology. We accelerate the delivery of digital customer engagement systems for our clients using digital technologies such as cloud, microservices, robotic process automation, and artificial intelligence.
• Our 6000+ global employees are across the US, UK, Singapore, Middle East, and India.

Job Location

• Gurgaon: DLF Cyber City SEZ, Building No. 14, 4th Floor, Tower B, Phase-3, Gurgaon – 122002, Haryana, India
• Pune: Unit No. 703, 7th Floor, Amar Tech Park, Patil Nagar, Balewadi, Pune – 411045, Maharashtra, India

Role Overview

Reporting to the Head of Business Marketing, you will develop and execute integrated marketing programs, with a primary focus on US field marketing and Account-Based Marketing (ABM) strategies. Your work will directly support sales teams in building strong relationships with key accounts and winning strategic opportunities.

Key Responsibilities

• Implement the Account-Based Marketing (ABM) program to support strategic deal progression.
• Independently manage and execute marketing plans for specific ABM accounts.
• Build strong working relationships with stakeholders, including CXOs, US sales teams, service delivery teams, and external partners.
• Develop thought leadership content, case studies, videos, press releases, internal communications, and solution collaterals.
• Collaborate with marketing, content, PR, and design teams to craft messaging for regional campaigns.
• Drive multi-channel marketing activities—webinars, partner programs, digital campaigns—to generate leads and opportunities.
• Manage analyst and advisory relations to improve brand visibility in the US market.
• Organize and manage US client and industry events, including budgets, vendor sourcing, and logistics.

Qualifications

• 10+ years of US field marketing experience in a B2B IT or technology environment.
• Proven ability to execute virtual and in-person events remotely.
• Strong project management, communication, and organizational skills.
• Demonstrated success working with cross-functional and geographically dispersed teams.
• Strong analytical, reporting, and problem-solving skills.
• Knowledge of IT B2B software market, cultural nuances, and industry trends.

Nice to Have

• Familiarity with Salesforce and Adobe Marketing tools.

Mandatory Skills

• Marketing Research
• Marketing Tech
• Social Media Marketing
• Brand Management
• Content Design
• IT Marketing
• Field Marketing
• Account-Based Marketing

Let’s grow together!

Please share your resume on: [e-mail]

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Strategy/Planning

Industries

• IT Services and IT Consulting