Growth Marketing Lead (PSS08151)

PSS Global; Pune District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

PSS Global in Pune is seeking a Growth Lead to own the end-to-end growth engine for AI, automation, and digital services. You will shape strategy, ICPs, and messaging across software development, AI, and cloud offerings to generate qualified opportunities in priority international markets.

You will build and manage a multi-channel demand generation program, align marketing with sales, and improve funnel conversion and pipeline quality while testing new channels and optimizing performance.

Qualifications

• 5+ years in B2B growth marketing or demand generation.
• Proven track record in international markets (US/UK/Europe/Australia/MME).
• Leadership experience with cross-functional teams, including sales.

Responsibilities

• Develop and execute a comprehensive growth strategy aligned with objectives and sales priorities.
• Identify priority markets, industries, and ICPs with strong growth potential.
• Define ICPs, buyer personas, account segments, and buying triggers.
• Build positioning and messaging for software development, AI, cloud, and related services.
• Translate goals into channel strategies, campaigns, budgets, and growth targets.
• Lead a multi-channel demand generation engine (ABM, paid search, social, email, webinars, events, partnerships).
• Develop targeted campaigns for priority accounts and international markets.
• Own the marketing funnel from acquisition to qualification and handoff to sales.
• Set SEO and content strategy to drive qualified demand and growth.
• Collaborate with sales leadership for alignment and structured handoffs.
• Continuously test channels and formats to scale demand.
• Analyze funnel performance and refine ICPs, messaging, and targeting.

Skills

Growth marketing

Demand generation

B2B marketing

Leadership

ICP development

Multi-channel campaigns

SEO

Tools

CRM platforms

Marketing automation

Job description

About the Company

An AI-enabled solution engineering firm specializing in designing, building, deploying, and supporting AI, automation, and digital products. Operating across healthcare, fintech, logistics, and real estate sectors, it serves clients internationally in North America, Europe, the Middle East, and Asia.

Position Overview

The Growth Lead role exists to own the end-to-end growth engine, encompassing strategy, positioning, demand generation, conversion, sales alignment, and pipeline impact. This leadership position drives a repeatable, data-led growth system that creates qualified opportunities in priority international markets and enhances sales pipeline quality and efficiency. The role reports directly to the founders and influences growth priorities.

Key Responsibilities

• Develop and execute a comprehensive growth strategy aligned with business objectives, revenue targets, and sales priorities.
• Identify priority markets, industries, customer segments, and service offerings with the strongest growth potential.
• Define and refine ideal customer profiles (ICPs), buyer personas, account segments, and buying triggers.
• Build compelling positioning, value propositions, and messaging for software development, AI, cloud, and related technology services.
• Translate business goals into channel strategies, campaign plans, budgets, and measurable growth targets.
• Build and manage a multi-channel demand generation engine including account-based marketing (ABM), paid search, social campaigns, email nurture programs, webinars, virtual events, and partner initiatives.
• Develop targeted campaigns for priority accounts, industries, decision-makers, and international markets.
• Own the marketing funnel from acquisition through qualification, opportunity creation, and sales handoff, improving conversion rates and pipeline efficiency.
• Set strategic direction for SEO and content marketing to contribute to qualified demand and business growth.
• Work closely with sales leadership to align marketing priorities with target accounts, market opportunities, and revenue goals, establishing structured marketing-to-sales handoff processes.
• Continuously test new channels, campaign formats, and acquisition strategies to identify scalable sources of demand.
• Analyze funnel drop-offs, campaign performance, and sales feedback to refine ICPs, messaging, and targeting.

Required Experience Qualifications

• Experience: Minimum 5+ years in B2B growth marketing, demand generation, performance marketing, or integrated B2B marketing.
• Domain Expertise: Proven track record in B2B technology, software development, IT services, SaaS, or technology consulting.
• Market Experience: Demonstrated success generating qualified demand and sales pipeline in international markets such as the US, UK, Europe, Australia, or the Middle East.
• Leadership: Experience building or scaling acquisition channels with measurable business outcomes; ability to work independently and influence cross-functional teams including sales leadership.
• Technical Expertise: Proficiency in ICP development, buyer personas, account-based marketing, multi-channel campaigns, paid acquisition, email nurture, landing pages, conversion optimization, SEO, content strategy, CRM, marketing automation, analytics, and campaign management platforms.
• Soft Skills: Strategic thinker with strong analytical skills, commercial curiosity, excellent communication, and a results-oriented mindset.

Why Consider this Opportunity

• Lead the creation of a repeatable, data-driven growth engine with direct impact on qualified demand and pipeline quality.
• Work closely with founders, influencing strategic growth priorities and shaping a business-first, engineering-led growth narrative.
• Operate in a profitable, self-funded environment with a strong track record of customer retention and revenue conversion.
• Drive innovation through experimentation, rapid learning, and measurable commercial outcomes.
• Gain visibility and ownership over multi-channel demand generation, sales alignment, and revenue contribution in international markets.
• Participate in a shared earning pool that rewards contributions to revenue generation.