Marketing Lead

ESP Engineered; India; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

ESP Engineered is seeking a Marketing Lead in India to oversee all aspects of our marketing function. The role requires a strategic thinker with strong leadership skills to shape our brand narrative and drive growth across multiple channels. The ideal candidate will have over 7 years of experience in marketing, preferably in gaming or B2C companies, and possess a deep understanding of gaming culture. The position offers the opportunity to lead a dynamic team and work on innovative campaigns.

Qualifications

• 7+ years of experience in marketing, preferably in gaming, esports, or B2C/high-growth companies.
• Strong ability to develop marketing strategies that align with business goals and player engagement objectives.
• Proven experience leading marketing teams and mentoring junior staff.
• Proficiency in marketing analytics, social media tools, CRM, and campaign tracking platforms.
• Excellent written and verbal communication skills with the ability to translate data and insights into actionable strategies.
• Deep understanding of gaming culture, player behavior, and industry trends.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness.
• Plan, manage, and oversee multi-channel marketing campaigns.
• Define and maintain a strong, consistent brand identity across all platforms.
• Lead, mentor, and manage the marketing team.
• Identify, build, and maintain relationships with influencers and content creators.
• Analyze competitor activity and market trends to inform marketing strategy.
• Track campaign metrics and KPIs to measure success.

Skills

Strategic Thinking

Leadership

Analytical Skills

Communication

Passion for Gaming

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Marketing analytics tools

Social media tools

CRM

Campaign tracking platforms

Job description

About LightFury Games

LightFury Games is a global gaming studio creating immersive and innovative gaming experiences. We are passionate about building games that engage communities, delight players, and establish a strong brand presence in the competitive gaming ecosystem.

Role Overview

We are seeking a highly motivated and results-driven Marketing Lead to oversee all aspects of our marketing function. This role requires a strategic thinker with strong leadership skills, capable of shaping our brand narrative, leading campaigns, and driving growth across multiple channels.

Key Responsibilities

• Marketing Strategy & Planning: Develop and execute comprehensive marketing strategies to drive brand awareness, user acquisition, engagement, and retention.


• Campaign Leadership: Plan, manage, and oversee multi-channel marketing campaigns (digital, social, content, influencer, and partnerships) from concept through execution and performance analysis.


• Brand & Content Management: Define and maintain a strong, consistent brand identity across all platforms. Oversee creation of marketing content, ad copy, social media posts, and campaign materials.


• Team Leadership: Lead, mentor, and manage the marketing team, ensuring effective execution of campaigns and professional development of team members.


• Partnerships & Influencer Management: Identify, build, and maintain relationships with influencers, content creators, and community partners to enhance brand visibility.


• Market Research & Insights: Analyze competitor activity, market trends, and audience behavior to inform marketing strategy and uncover new opportunities.


• Performance Analysis: Track campaign metrics and KPIs to measure success, optimize campaigns, and provide actionable insights to stakeholders.

Qualifications & Skills

• Experience: 7+ years of experience in marketing, preferably in gaming, esports, or B2C/high-growth companies.


• Strategic Thinking: Strong ability to develop marketing strategies that align with business goals and player engagement objectives.


• Leadership: Proven experience leading marketing teams and mentoring junior staff.


• Analytical Skills: Proficiency in marketing analytics, social media tools, CRM, and campaign tracking platforms.


• Communication: Excellent written and verbal communication skills with the ability to translate data and insights into actionable strategies.


• Passion for Gaming: Deep understanding of gaming culture, player behavior, and industry trends.


• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).