Business Head

Weekday AI; Ernakulam; On-site; INR 500,000 - 1,500,000; Full time

Job summary

Weekday in Cochin, Kerala, India seeks a Business Head to lead growth through data-driven digital marketing campaigns and align product, finance, and analytics to boost customer acquisition and retention.

You will steer cross-functional teams, optimize budgets, and strengthen the brand across paid media, SEO/SEM, email, and content—driving measurable ROI in a competitive Indian digital landscape.

Qualifications

• 10+ years of progressive leadership in digital marketing.
• Proven track record in scaling user growth and revenue.
• Strong analytics and data-driven decision making.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Lead and scale a marketing team across paid media, SEO/SEM, social, email.
• Analyze campaign metrics and benchmarks to optimize spend.
• Collaborate with product, sales and finance to align initiatives.
• Drive experimentation and A/B testing to stay ahead of trends.
• Negotiate contracts with media buyers and agencies.
• Manage a robust marketing budget with transparent reporting.
• Translate market insights into actionable tactics.
• Build online presence through partnerships, influencer outreach, PR.
• Foster continuous learning and agile marketing processes.

Skills

Leadership

Digital marketing

Analytics

SEO/SEM

CRM systems

Budget management

Tools

Google Analytics

HubSpot

CRM systems

Marketing automation

Job description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟱-𝟭𝟱 𝗟𝗣𝗔)

Experience: 10+ yrs

Location: Cochin, Kerala, India

As a Business Head, you will spearhead the strategic vision and operational execution of our growth initiatives, ensuring alignment with market trends and customer needs. You will lead cross-functional teams to devise and implement data-driven digital marketing campaigns aimed at maximizing customer acquisition and retention. Your role will involve collaborating closely with product, finance, and analytics divisions to optimize budget allocation and ROI across all touchpoints. You will represent the organization in high-level stakeholder discussions, shaping the brand's market positioning and long-term success amid a competitive landscape.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy that drives customer acquisition and brand awareness.
• Lead, mentor, and scale a high-performing marketing team across multiple channels, including paid media, SEO/SEM, social, email, and content.
• Analyse campaign performance metrics and industry benchmarks to optimize spend and improve conversion rates.
• Collaborate with product, sales, and finance teams to align marketing initiatives with product roadmaps and revenue objectives.
• Drive experimentation, A/B testing, and new technology adoption to stay ahead of emerging digital trends.
• Manage vendor relationships and negotiate contracts for media buying, creative agencies, and analytics platforms.
• Develop and maintain a robust marketing budget, ensuring efficient allocation of resources and transparency in reporting.
• Translate market insights and customer data into actionable marketing tactics that increase brand loyalty and repeat purchase behavior.
• Build the company’s online presence through strategic partnerships, influencer outreach, and public relations efforts.
• Maintain a culture of continuous learning, process improvement, and agile project management across the marketing function.

What Makes You a Great Fit

• 10+ years of progressive leadership experience in digital marketing or customer acquisition roles.
• Proven track record of scaling user growth and revenue streams through data‑driven strategies.
• Strong analytical skills with hands‑on experience using tools such as Google Analytics, HubSpot, or similar.
• Excellent communication and stakeholder management abilities, facilitating cross‑department collaboration.
• Demonstrated expertise in budget management, ROI optimization, and cost‑effective media planning.
• Advanced knowledge of SEO/SEM, paid social, email marketing, and conversion rate optimization.
• Familiarity with CRM systems, marketing automation platforms, and customer journey mapping.
• Ability to thrive under ambiguity, adapting strategies quickly in response to market shifts.
• Leadership experience building and nurturing high‑performance, diverse marketing teams.
• Passion for innovation and a deep understanding of consumer behavior within the Indian digital landscape.