Lead - Marketing

Swiggy; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Swiggy in Bengaluru is seeking a Lead - Marketing to drive regional and category marketing for Dineout, owning end-to-end GTM planning and execution across campaigns, partnerships, and product-led moments. This role sits at the intersection of brand, performance, and partnerships, demanding sharp campaign planning and flawless cross-functional execution.

Collaborate with brand, performance, and partnerships teams to plan campaigns, leverage influencers, and experiment with AI-powered approaches.

Qualifications

• 2–3 years of experience in marketing, brand, or partnerships (agency or in-house; category/e-commerce/food-tech/consumer internet experience preferred).
• Strong GTM planning and campaign execution skills; ability to manage multiple charters/priorities.
• Experience with influencer marketing, offline activation, and seeding as growth levers.
• Comfort building brand pitch decks and partnering with large external brands/partners.
• Proactively use AI tools to improve day-to-day efficiency — content ideation, campaign planning, research, reporting, and analysis.
• Analytical mindset — comfortable building reporting frameworks and drawing out learnings from campaign data.
• Excellent stakeholder management — able to work smoothly with cross-functional teams, agencies, and finance.
• High ownership, execution excellence, and comfort operating in a fast-paced, deadline-driven environment.

Responsibilities

• Own end-to-end GTM planning for city and festival campaigns, and new launches.
• Execute marketing initiatives with cross-functional teams (brand, content, performance).
• Run post-launch analysis and optimize based on learnings.
• Build brand partnerships, influencers, and offline activations.
• Develop post-campaign analysis framework and share learnings with stakeholders.

Skills

GTM planning

Campaign execution

Influencer marketing

Offline activation

Seeding

Brand partnerships

AI in marketing

Analytics & reporting

Stakeholder management

Ownership & delivery

Job description

Work Mandate

Employees will work from Bangalore office.

About The Role

We're looking for a Lead - marketing to drive regional and category marketing for Dineout — owning end-to-end GTM planning and execution across festival campaigns, key restaurant partnerships (QSRs, preferred brands), and product-led marketing moments. This role sits at the intersection of brand, performance, and partnerships, and requires someone who can plan sharp campaigns, execute flawlessly with cross-functional teams, and constantly look for smarter (including AI-powered) ways of working.

What You'll Do

GTM Planning & Execution (City/Festival Campaigns and New Launches)

• Own end-to-end GTM planning for city and festival campaigns and new market/region
• launches
• Activate Influencers / one of the key JBTD
• Execute marketing initiatives on time, working closely with cross-functional teams
• (brand, content, performance)
• Run post-launch analysis and optimize based on learnings

Brand Partnerships

• Build brand pitch decks
• Plan & Execute core marketing levers — influencers, offline activation, seeding, and more
• Coordinate with off-app POCs across channels to ensure consistent rollout
• Build a post-campaign analysis framework and share reports/learnings with stakeholders

Product Marketing & Product-Led Events

• Build and execute comprehensive GTM plans for product marketing moments
• Drive execution across influencers, offline, and seeding channels in collaboration with cross-functional teams
• Conduct post-launch analysis and optimize future campaigns.

What We're Looking For

• 2–3 years of experience in marketing, brand, or partnerships roles (agency or in-house; category/e-commerce/food-tech/consumer internet experience preferred)
• Strong GTM planning and campaign execution skills, with the ability to manage multiple charters/priorities at once
• Experience with (or strong aptitude for) influencer marketing, offline activation, and seeding as growth levers
• Comfort building brand pitch decks and partnering with large external brands/partners
• Proactively use AI tools to improve day-to-day efficiency — content ideation, campaign planning, research, reporting, and analysis
• Analytical mindset — comfortable building reporting frameworks and drawing out learnings from campaign data
• Excellent stakeholder management skills — able to work smoothly with cross-functional teams, agencies, and finance
• High ownership, execution excellence, and comfort operating in a fast-paced, deadline-driven environment.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.