Marketing Head

Xziant Communications

Sector 10

On-site

INR 2,800,000 - 4,200,000

Full time

5 days ago

Be an early applicant

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Xziant Communications Pvt. Ltd. is seeking a dynamic Marketing Head to lead our marketing initiatives for the US Process. The ideal candidate will develop and execute marketing strategies, generate qualified leads, strengthen market presence, and drive growth in the US market.

You will manage a marketing team, collaborate with Sales and BD, optimize ROI across channels, and stay ahead of US market trends. Immediate joiners preferred; office-based night shift in Noida.

Qualifications

Relevant experience in Marketing, Digital Marketing, B2B Marketing, Lead Generation, or a similar role.
Experience targeting the US market is highly preferred.
Proven understanding of lead generation and campaign management.
Experience leading a marketing team is an advantage.
Strong English communication skills required.
Immediate joiners preferred and night shift work.

Responsibilities

Develop and implement marketing strategies focused on the US market.
Lead and manage marketing activities to achieve revenue objectives.
Plan and execute B2B and B2C campaigns based on business needs.
Drive qualified lead generation through digital, paid, email, social, and content marketing.
Evaluate new marketing channels and opportunities in the US market.
Create strategies for customer acquisition, brand awareness, engagement and retention.
Monitor campaign performance and optimize based on ROI, CPL and KPIs.
Collaborate with Sales and Business Development for lead nurturing and conversion.
Manage marketing budgets and resource allocation.
Track and report marketing metrics to management.
Maintain marketing content, presentations, emails, and promotional materials.
Strengthen the company’s online presence across digital platforms.

Skills

US Market Marketing

Digital Marketing

Lead Generation

B2B / B2C Marketing

Performance Marketing

Email Marketing

Social Media Marketing

Content Marketing

Campaign Management

Market Research & Competitor Analysis

Google Ads / Meta Ads

SEO & SEM

CRM & Lead Management

Marketing Analytics & Reporting

Strong communication and presentation

Team management and leadership

Strong analytical and problem-solving

Job description

Job Summary

Xziant Communication Pvt. Ltd. is looking for a dynamic and results-driven Marketing Head to lead our marketing initiatives for the US Process. The ideal candidate will be responsible for developing and executing marketing strategies, generating qualified leads, strengthening the company's market presence, and driving business growth in the US market. The candidate should have strong knowledge of US market dynamics, lead generation, digital marketing, B2B marketing, campaign management, and performance marketing. Excellent communication, leadership, analytical, and decision-making skills are required.

Key Responsibilities

Develop and implement comprehensive marketing strategies focused on the US market.
Lead and manage marketing activities to achieve business and revenue objectives.
Plan and execute B2B and B2C marketing campaigns based on business requirements.
Drive qualified lead generation through digital marketing, paid campaigns, email marketing, social media, content marketing, and other channels.
Identify and evaluate new marketing channels and opportunities within the US market.
Develop strategies for customer acquisition, brand awareness, engagement, and retention.
Monitor campaign performance and optimize campaigns based on ROI, CPL, conversion rates, and other KPIs.
Conduct market research and competitor analysis to identify trends, opportunities, and potential challenges.
Work closely with the Sales and Business Development teams to ensure effective lead nurturing and conversion.
Manage marketing budgets and ensure efficient allocation of resources.
Track and analyze marketing metrics and prepare regular performance reports for management.
Develop and maintain marketing content, presentations, email campaigns, and promotional materials.
Manage and strengthen the company's online presence across relevant digital platforms.
Stay updated with the latest US market trends, digital marketing practices, consumer behavior, and competitor activities.
Lead, mentor, and monitor the performance of the marketing team.

Required Skills

Strong understanding of US Market Marketing.
Digital Marketing
Lead Generation
B2B / B2C Marketing
Performance Marketing
Email Marketing
Social Media Marketing
Content Marketing
Campaign Management
Market Research & Competitor Analysis
Google Ads / Meta Ads
SEO & SEM
CRM & Lead Management
Marketing Analytics & Reporting
Strong communication and presentation skills
Team management and leadership skills
Strong analytical and problem-solving abilities

Candidate Requirements

Relevant experience in Marketing, Digital Marketing, B2B Marketing, Lead Generation, or a similar role.
Experience working with or targeting the US market will be highly preferred.
Candidates should have a proven understanding of lead generation and marketing campaign management.
Prior experience managing a marketing team will be an added advantage.
Strong English communication skills are required.
Immediate Joiners are preferred.
Candidate must be comfortable working in a night shift and from the office.

Work Details