Marketing Head

Harmony Infra Ventures Ghaziabad; Ghaziabad District; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

Harmony Infra Ventures Ghaziabad is seeking an experienced Marketing Head to lead the company's marketing strategy and brand growth across real estate projects in Indirapuram, Ghaziabad. You will develop and execute digital and offline marketing plans, manage project branding, drive lead generation, campaigns, and customer acquisition, and shape brand positioning.

The ideal candidate has 12+ years in real estate marketing, strong leadership, and a data-driven approach with expertise in CRM and

Qualifications

• 12+ years of marketing experience in real estate.
• Strong understanding of real estate marketing and lead generation.
• Experience managing digital marketing campaigns and agencies.
• Strong analytical and data-driven approach.
• Excellent communication, presentation, and negotiation skills.
• Strong leadership and team-management capabilities.
• Ability to manage multiple projects and campaigns simultaneously.
• Good understanding of CRM, marketing analytics, and performance marketing tools.

Responsibilities

• Develop and execute marketing strategy and plan.
• Lead digital marketing and lead generation initiatives.
• Oversee brand management across projects.
• Drive project marketing and campaign management.
• Conduct market research and monitor competition.
• Coordinate sales, CRM and marketing efforts.
• Manage agencies and vendor relationships.
• Oversee marketing budget and ROI tracking.

Skills

Marketing strategy

Digital marketing

Lead generation

Brand management

Project marketing

Market research

CRM coordination

Agency management

Budget management

Analytics

Leadership

Communication

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field

MBA/PGDM in Marketing

Tools

CRM systems

Marketing analytics tools

Performance marketing tools

Job description

Job Description Head of Marketing

Designation: Head Marketing / Marketing Head

Department: Marketing

Industry: Real Estate

Reporting To: Founder / Director

Location: Indirapuram, Ghaziabad

Experience: 1218+ Years

Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Marketing Head to lead the company's overall marketing strategy and brand growth across real estate projects.
Candidate will be responsible for developing and executing digital and offline marketing strategies, project branding, lead generation, campaign management, customer acquisition, and brand positioning. The candidate should have strong exposure to the real estate industry and understand the complete property marketing lifecycle.

Key Responsibilities

• 1. Marketing Strategy & Planning
• 2. Digital Marketing & Lead Generation
• 3. Brand Management
• 4. Project Marketing
• 5. Market Research & Competition
• 6. Sales & CRM Coordination
• 7. Agency & Vendor Management
• 8. Marketing Budget & ROI

Key Performance Indicators (KPIs)

• Qualified leads generated
• Cost per lead (CPL)
• Marketing ROI
• Project-wise sales contribution from marketing
• Brand awareness and engagement
• Digital campaign performance
• Marketing budget utilization
• Project launch performance
• Website and social media growth

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• MBA/PGDM in Marketing will be preferred.

Experience & Skills

• 12+ years of marketing experience, preferably in the real estate industry.
• Strong understanding of real estate marketing and lead generation.
• Experience managing digital marketing campaigns and agencies.
• Strong analytical and data-driven approach.
• Excellent communication, presentation, and negotiation skills.
• Strong leadership and team-management capabilities.
• Ability to manage multiple projects and campaigns simultaneously.
• Good understanding of CRM, marketing analytics, and performance marketing tools.

Preferred Candidate

The ideal candidate should have:

• Prior experience with a real estate developer/builder.
• Experience handling end-to-end project marketing.