Marketing Head

TNCD - KG Group; Coimbatore District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

TNCD - KG Group in India is seeking a seasoned marketing professional to lead brand strategy in real estate and FMCG sectors. You will craft campaigns, plan ATL/BTL initiatives across digital and outdoor channels, and collaborate with product, sales, and analytics teams to drive growth.

The role focuses on analyzing market trends, shaping promotional activities, and launching campaigns that boost brand awareness and sales, including contests, events, and sponsorships, with a proven track record.

Qualifications

• MBA/PGDM degree from a reputed institution.
• 18-25 years of experience in real estate/ FMCG industry with expertise in Brand Strategy, Digital Marketing, MarCom, Outdoor Advertising.

Responsibilities

• Develop marketing strategies to drive business growth and brand awareness.
• Plan, execute, and manage ATL/BTL campaigns across various channels (digital, outdoor advertising).
• Collaborate with cross-functional teams to launch new products and services.
• Analyze market trends and customer insights to inform marketing decisions.
• Manage promotional activities such as contests, events, and sponsorships.

Skills

Brand Strategy

Digital Marketing

MarCom

Outdoor Advertising

Education

MBA/PGDM

Job description

Roles and Responsibilities

• Develop marketing strategies to drive business growth and brand awareness.
  
• Plan, execute, and manage ATL/BTL campaigns across various channels (digital, outdoor advertising).
  
• Collaborate with cross-functional teams to launch new products and services.
  
• Analyze market trends and customer insights to inform marketing decisions.
  
• Manage promotional activities such as contests, events, and sponsorships.
  

Desired Candidate Profile

• 18-25 years of experience in real estate/ FMCG industry with expertise in Brand Strategy, Digital Marketing, MarCom, Outdoor Advertising.
  
• MBA/PGDM degree from a reputed institution.
  
• Proven track record of developing successful brand campaigns that drive sales growth.