Senior Marketing Manager

Emerald Haven Realty; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

TVS Emeralds is seeking a seasoned Brand Marketing professional in Bengaluru to develop and execute comprehensive brand strategies. You will manage brand guidelines, lead creative development, and coordinate multi-channel campaigns across digital, print, outdoor and social media to strengthen brand equity.

The role requires experience in brand marketing, preferably in real estate, and an MBA/PGDM in marketing from a reputed institute.

Qualifications

• Experience in Brand Marketing, preferably within Real Estate.
• MBA / PGDM in Marketing from a reputed institute.

Responsibilities

• Develop and execute the annual brand marketing strategy aligned with business and project objectives.
• Manage brand positioning, communication, messaging and brand guidelines across all touchpoints.
• Plan and execute integrated campaigns across digital, print, outdoor, social media and other media channels.
• Lead creative development for campaigns, brochures, websites, digital assets and project branding.
• Manage external agencies, media partners and creative vendors to ensure quality and timely delivery.
• Drive brand awareness, customer engagement and market visibility across key target segments.
• Support new project launches with go-to-market strategy, campaign planning and marketing collateral.
• Track campaign performance, brand metrics, market trends and competitor activities.
• Manage marketing budgets and ensure optimum ROI across brand initiatives.
• Collaborate with Sales, CRM, Digital and Project teams to ensure consistent brand communication.
• Drive PR, events, activations and strategic brand partnerships to enhance brand equity.
• Ensure all communication is aligned with TVS Emeralds brand identity, values and positioning.

Education

MBA / PGDM in Marketing

Job description

Role & responsibilities

1. Develop and execute the annual brand marketing strategy aligned with business and project objectives.
2. Manage brand positioning, communication, messaging and brand guidelines across all touchpoints.
3. Plan and execute integrated campaigns across digital, print, outdoor, social media and other media channels.
4. Lead creative development for campaigns, brochures, websites, digital assets and project branding.
5. Manage external agencies, media partners and creative vendors to ensure quality and timely delivery.
6. Drive brand awareness, customer engagement and market visibility across key target segments.
7. Support new project launches with go-to-market strategy, campaign planning and marketing collateral.
8. Track campaign performance, brand metrics, market trends and competitor activities.
9. Manage marketing budgets and ensure optimum ROI across brand initiatives.
10. Collaborate with Sales, CRM, Digital and Project teams to ensure consistent brand communication.
11. Drive PR, events, activations and strategic brand partnerships to enhance brand equity.
12. Ensure all communication is aligned with TVS Emeralds brand identity, values and positioning.

Preferred candidate profile

Experience : in Brand Marketing, preferably within Real Estate

Qualification: MBA / PGDM in Marketing from a reputed institute.