Marketing Head - Real Estate

Cap Talent HR; Coimbatore District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cap Talent HR is seeking a Marketing Head - Real Estate to lead marketing strategies from Coimbatore. The role demands 5+ years in marketing with leadership exposure and strong ROI ownership in real estate or related B2C services.

You will drive online and offline campaigns, manage a small in-house team, and coordinate with external agencies. On-site, full-time position focused on the local real estate market.

Qualifications

• Experience: 5+ years in marketing incl. 34 years leading a function; ownership of marketing ROI, not just campaign activity.
• Real estate domain Real estate marketing experience — or strong B2C / services marketing with clear ability to go deep on real estate.
• Online marketing : Property portals (99acres, MagicBricks, Housing), Google & Meta performance ads,SEO / local SEO, social, WhatsApp automation.
• Offline marketing: Hoardings / outdoor, print, Tamil-language creative, local events & exhibitions, referral-network building.
• B2B / relationship: LinkedIn, direct outreach and account-based approaches for the commercial and B2B verticals.
• Systems & analytics : Setting up and running a CRM and attribution; comfort with cost-per-lead /acquisition and ROI reporting.
• Management: Building a small in-house team; selecting, briefing, directing and evaluating external agencies.

Skills

Marketing leadership

Real estate marketing

Digital marketing

Offline marketing

B2B marketing

CRM & analytics

Team management

Job description

Role & responsibilities

We're hiring : Marketing Head - Real Estate

Work location : Coimbatore

Employment Type : Full-time, on-site (Coimbatore)

Domain : Real estate marketing

Experience : 5+ years in marketing (incl. 34 years in a leadership role)

Skills and Experience Expected:

• Experience : 5+ years in marketing incl. 34 years leading a function; ownership of marketing ROI, not just campaign activity.
• Real estate domain Real estate marketing experience — or strong B2C / services marketing with clear ability to go deep on real estate.
• Online marketing : Property portals (99acres, MagicBricks, Housing), Google & Meta performance ads,SEO / local SEO, social, WhatsApp automation.
• Offline marketing: Hoardings / outdoor, print, Tamil-language creative, local events & exhibitions, referral-network building.
• B2B / relationship: LinkedIn, direct outreach and account-based approaches for the commercial and B2B verticals.
• Systems & analytics : Setting up and running a CRM and attribution; comfort with cost-per-lead /acquisition and ROI reporting.
• Management: Building a small in-house team; selecting, briefing, directing and evaluating external agencies.